Knowing When to Invest in a Marketing Consultant

Kristina Witmer

Formulating a successful marketing campaign can create an overwhelming sense of anxiety amongst busy business owners. When is the right time to engage a campaign? How do you know what questions to ask when getting your marketing campaign started in the right direction? The drive to promote your business can be undercut by the shear magnitude of consulting options available. The time comes when every savvy business owner realizes it’s time to bring in an expert – they need a marketing consultant.

Here are 5 key points to remember when initiating that move:

  • It’s Okay To Ask For Help!  A common problem is simply not knowing when to ask for outside help.  Every business has limitations. It is imperative to evaluate your business ability, consider your potential and recognize your internal limitations.
  • What Do You Need?  Is your business capable of handling website management, branding, lead generation and content distribution? If the answer is no, then look for these attributes in a marketing consultant firm.
  • Find The Right Fit!  A marketing firm’s skills are certainly important, but a good interpersonal relationship and communication flow is equally as vital. It is critical to find a marketing consultant that communicates effectively, efficiently and fits with your company culture and goals.
  • Know What You Want!  A marketing resource can be a seasoned consultant or a business group. When deciding which route to take, consider what aspects of marketing you’re aiming for. An individual marketing person may be very specific in their abilities. Whereas, an agency might provide a variety of options for promoting your business. Both have their perks and requisites.
  • Stick To The Plan. Once you have figured out where your business needs are, go with the marketing consultant that will help you to follow through. Having a plan is useless with no gentle push and consistent guidance. Talk is cheap, if you don’t follow through you will get what you pay for! Execution is key. And don’t hesitate to tell your resource that you need a certain level of management.

If you are recognizing that your internal capacity for boosting your brand is limited and if you need more manpower to take on detailed aspects of your exposure, then it is seriously time to investigate an outsourced marketing consultant. Find out what is available to your business and get in the loop.

For more information on how you can get your business in the right hands contact Witmer Group today!