Witmer Group Marketing Blog

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Kristina Witmer

Mastering the Art of Strategic Marketing: A Journey Through 25 Years in the Business

In the vibrant world of marketing and advertising, I've spent a quarter of a century learning, growing, and helping businesses reach their fullest potential. After those enriching 25 years, I decided to launch my own company, offering more agile, strategic marketing solutions that allow clients to respond swiftly to the ever-evolving marketplace and technological landscape.

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Case Study: Data Science Marketing Application

Today, boutique marketing agencies do not have to be confined to just utilizing traditional marketing strategies to help their clients. That’s because Data Science and its application towards marketing has radically expanded the horizon of how a marketing agency can help businesses gain a competitive advantage in their field, depending on their specific goals at that time. Here is an example of such a marketing initiative by Witmer Group for VERSO Inc:

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