Witmer Group Marketing Blog

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Kristina Witmer

Case Study: Data Science Marketing Application

Today, boutique marketing agencies do not have to be confined to just utilizing traditional marketing strategies to help their clients. That’s because Data Science and its application towards marketing has radically expanded the horizon of how a marketing agency can help businesses gain a competitive advantage in their field, depending on their specific goals at that time. Here is an example of such a marketing initiative by Witmer Group for VERSO Inc:

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