Kristina Witmer's marketing journey started with a bang – well, more like a dial-up modem bang. Back in college, she was a tech-savvy trailblazer, co-running a local bulletin board system (BBS) and geeking out over the power of online connections (way before Facebook was even a twinkle in Zuckerberg's eye!).
Armed with a journalism degree and a love for all things tech, Kristina landed a gig at an ad agency. She quickly discovered she had a knack for helping clients and using technology to solve their marketing puzzles. But the corporate world's slow pace and love for red tape? Not so much.
So, in 2008, Kristina decided to ditch the bureaucracy and do things her own way. She teamed up with a colleague and launched her first marketing agency. Three years later, she took the reins and founded Witmer Group, a company built on agility, innovation, and a healthy dose of "let's try it and see what happens!"
"Having a technical mindset means not being afraid to break something—then you have to figure out how to fix it, and you learn so much in the process," Kristina says with a laugh. (Don't worry, she's talking about websites, not actual things!)
Fast forward to today, and Witmer Group is celebrating 15 years of marketing magic! ✨ Kristina and her team of marketing wizards have helped countless businesses crack the code to marketing success. Her secret weapon? A blend of strategic thinking, a dash of human psychology, and a whole lot of tech-savviness.
"Modern marketing is all about connecting with people on an emotional level and using technology to make things happen," Kristina explains. "We're not just about clicks and likes; we're about creating real results for our clients."
So, what's next for this marketing maverick? Kristina's always got her eye on the future, exploring new trends, experimenting with cutting-edge tech, and finding creative ways to help businesses thrive.
"The marketing world is constantly changing, and that's what keeps things exciting!" she says. "We're always learning, growing, and finding new ways to help our clients achieve their goals."
With her infectious enthusiasm and a passion for pushing boundaries, Kristina Witmer is a force to be reckoned with in the marketing world. She's proof that you don't need a stuffy suit and a corporate ladder to make a real impact – just a love for technology, a knack for connecting with people, and a willingness to break things (figuratively speaking, of course!).