Witmer Group Marketing Blog

Since most tech buyers are online, a strong digital marketing strategy is crucial to reach them throughout their buying journey.

Kristina Witmer's marketing journey started with a bang – well, more like a dial-up modem bang. Back in college, she was a tech-savvy trailblazer, co-running a local bulletin board system (BBS) and geeking out over the power of online connections (way before Facebook was even a twinkle in Zuckerberg's eye!).

Enduring success relies on marketing and sales working as a team.

Changes that result in smoother workflows and greater customer satisfaction are well worth the time to implement.

For measurable, sustainable growth, think interconnectivity.

Quick and easy things you can put in play to protect your business and your customers.

In today's fast-paced digital landscape, technology service companies face fierce competition. To achieve sustainable growth, it's not enough to simply offer excellent services; you need a well-defined and consistently executed marketing strategy. In this blog post, we'll explore why strategic and consistent marketing is essential for the long-term success of your tech service company.

Through consultative selling, your customers will see you as a trusted partner not just a pushy salesperson.

Driving traffic to your website is a numbers game that is not a game at all. It’s serious business, especially to anyone in sales.  So, what are some of the savvy ways to convert web visitors into new customers?