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For this week’s addition to the weekly mini-blog, I want to introduce the interview process covering all the members of the Witmer Group. To kick off this new format, I thought it would be best to get to know the author (me) a little more in-depth.
Working with the Witmer Group has been an opportunity that has exposed me to the true ins and outs of the business world. During this internship, I have seen the collective effort of a team and how each person plays a key role in each clients’ success. The “behind the scenes” aspect of a company is often overlooked, but it’s how clients remain happy here at Witmer Group.
As 2020 finally draws to a close, Witmer Group is excited to embark on a new, positive journey in 2021. This past year has been one that will go down in history as the year that shocked the nation and created a difficult environment for all those trying to maintain normal agendas.
According to Gartner, 85 percent of customer-to-business interactions will be handled by chatbots. That means you’re likely to speak to only 15 percent of your customers. The rest will decide without ever making contact with anyone in your company.
The importance of brand reputation cannot be understated; it is somewhat intangible and hard to measure, but it is one of the most important elements in running a successful business. How other people view your brand determines if they click on your page, if they speak positively about your brand, and most importantly if they decide to do business with you. If customers don’t trust a brand, they will seriously hesitate to buy from them. However, if customers do trust a brand, they will remain loyal. It all comes down to reputation.
A good mobile marketing strategy is something that is immensely important to have in today’s business world. Without a good mobile marketing strategy, your business could be missing out on many sales. According to a 2019 study, 77% of Americans own a smartphone, and of those 77%, 79% of them made a purchase on their mobile device in the past 6 months. As you can see, a majority of Americans use their mobile devices to make purchases. This means that as a business owner, you need to have a good mobile marketing strategy or else you could be missing out on potential revenue.
Nowadays, many people believe that businesses that primarily operate online are winning over businesses that operate locally. However, just because online shopping has become more common and more convenient, it doesn’t mean that the local brick and mortar shops are losing any momentum. As a matter of fact, people are more willing to trust a local business they can visit each day, rather than some unknown business that operates online only. Still, that doesn’t mean that local businesses don’t require online exposure and presence.
Have you ever wondered how much time you spend on the Internet on an average day? With new smartphone features that track your screen time, you might be surprised at just how many hours you spend on social media, searching Google and everything else you use the Internet for. The advances in digital technology have made it very easy for people to use the Internet and the usage stats are only going to go up.
When planning your content strategy, brand monitoring may not be the first thing that comes to mind. But in actual fact, brand monitoring is an essential part of a sophisticated – and successful – content strategy. It’s the cornerstone of great brands who care about their audience, and should be at the heart of your marketing strategy. Read on to find out how (and why) brand monitoring is so essential for your brand strategy.
After years of being consigned to research labs and sci-fi stories, artificial intelligence has finally started to make its way into the mainstream. Technologies such as machine learning, computer vision, and natural language processing are changing the way how we approach various technical, commercial, and theoretical problems. There are now consumer-grade, as well as enterprise-level AI-powered products available on the market, which is further accelerating their adoption rate by individuals and businesses alike.