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In the ever-evolving landscape of technology, artificial intelligence (AI) stands as a formidable force set to revolutionize industries across the board. On a recent episode of the "Ready. Set. Action.", hosts Kristina Witmer and Debra Horowitz sat down with Omer Jamal, CEO of AQX, to delve into the transformative potential of AI for small and medium-sized businesses (SMBs).
It’s no secret that marketing in the tech services space is challenging for many reasons. For one thing, keeping up with the rapid-fire changes in technology is a daily, immediate demand. Finding the distinct differentiator that sets one tech services company apart within a saturated market requires insight, strategy, and perseverance. Then there’s the knowledge gap – educational content is essential and audiences are savvy and expect solid answers that align with their needs.
Since most tech buyers are online, a strong digital marketing strategy is crucial to reach them throughout their buying journey.
Kristina Witmer's marketing journey started with a bang – well, more like a dial-up modem bang. Back in college, she was a tech-savvy trailblazer, co-running a local bulletin board system (BBS) and geeking out over the power of online connections (way before Facebook was even a twinkle in Zuckerberg's eye!).
Enduring success relies on marketing and sales working as a team.
Changes that result in smoother workflows and greater customer satisfaction are well worth the time to implement.
For measurable, sustainable growth, think interconnectivity.
In today's fast-paced digital landscape, technology service companies face fierce competition. To achieve sustainable growth, it's not enough to simply offer excellent services; you need a well-defined and consistently executed marketing strategy. In this blog post, we'll explore why strategic and consistent marketing is essential for the long-term success of your tech service company.