Marketing for Technology Companies
Effectively marketing your IT company means staying on top of the latest trends, technologies, and customer demands to ensure a steady stream of new leads and clients.
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Effectively marketing your IT company means staying on top of the latest trends, technologies, and customer demands to ensure a steady stream of new leads and clients.
Inbound marketing is a strategy that uses various tactics to attract customers and prospects to a product or service. One key component of inbound marketing is optimizing landing pages. A landing page is a page on a website that visitors “land” on when they click a link from an email, social media post, or another form of advertising.
The new year is upon us, and that means it’s time to audit your marketing plan. Which ones worked best over the past 12 months? Which ones performed poorer than expected?
As we head into the new year, many marketing leaders expect the next twelve months to present several unique challenges. A possible upcoming recession, an uncertain labor market, and keeping up with the latest trends are just a few things that could complicate efforts to market your business in 2023.
How many prospective clients or customers have come to your website—only to leave without providing you with their contact details for a follow-up email or phone call?
Content marketing can help your business reach your intended audience by promoting authentic and valuable content — that solves their pain points and instills a sense of trust in your brand.
A smart inbound email marketing strategy creates a profitable customer-driven experience.
Buyer personas go beyond identifying customers as mere data points to understanding human behaviors that motivate buying decisions.