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In current business culture, successful companies dedicate a lot of time to establishing a corporate culture that keeps employees engaged. Big monitors, comfy chairs, a foosball table in the breakroom. While all of these things help to keep good employees around, they are not, typically, the product that is being sold.
As a small business owner, you probably had a couple of goals when you started out: Mainly to share your passion with the world (or at least your target market), and to make enough money so that you can keep the doors open. While it seems like doing it all yourself is a great way to keep some of that hard earned money in your pocket, by using effective time management skills you can pave the way to even more success.
It’s a little mind-boggling to know there are so many various social media channels available. To best determine what works best for you means understanding that each one has its own unique purpose and target.
Julia Gibson has served as a strategic partner to Witmer Group for the past two years and now brings her Marketing and Public Relations experience directly to Witmer clients as Managing Partner. In her new role, she will help steward existing client business and direct new business development. Previously Ms. Gibson was director of marketing and public relations for a national Oracle consultancy.
I believe that marketing is a continual balance of where to place your dollars. There are avenues that you know will help increase traffic but which are really difficult to put a tangible ROI on (unless you spend extra money on surveys, focus groups and research that is). These items are things like a killer logo, a sleek website look, a presence at local events, even a polished picture on LinkedIn and your company pages. These are all things that give clients and prospects confidence to spend money on you.
Back in May, Google began rolling out an entirely new Gmail layout. Gmail accounts now default to an inbox that is segmented into three tabs: primary, promotions, and social. There are two more tabs Gmail users can elect to use, forums and updates. Gmail automatically filters incoming emails into one of these three (or five) tabs. Users can help Gmail learn where they want their emails to go by reassigning an email to a different tab with an easy drag and drop or creating filters for incoming emails.
Content marketing campaigns work and they work well. Linkbaiting does not work well for sustainable and successful marketing campaigns. People are far more likely to click through to an interesting article, video, or visual like an infographic. That is because quality content, perceived as interesting or valuable, is a better draw to targeted audiences than a straight up advertisement. This is what makes content marketing campaigns so successful. Mashable.com recently posted a fantastic article explaining how to create and manage ongoing content marketing campaigns. The title of the article is a little misleading, “Stop Linkbait before it Ruins Content Marketing,” but I understand the author’s point. If you are creating high quality, relevant content for your audience, your content marketing campaign is not just baiting the viewer to click through, only to be disappointed by the lack of content on the other end. When campaigns provide low quality or advertisements at the end of a link, well, that is linkbaiting. We agree this is something to avoid, don’t trick your audience. No one likes that. We enjoyed reading the article and hope you do as well!
Today’s consumers want content that satisfies their search – to the point, quickly and effectively. To effectively reach them, create robust content with more about ‘what’s in it for them’ and less ‘look at me’ messaging. Here are four simple but effective ways to increase conversion by getting your content right:
Technology has steadily been transforming the marketing profession, adding new tools, techniques, and strategies. With this change, it shouldn’t be a surprise that modern marketing strategy must be multi-faceted. Witmer Group has defined the modern marketer by having two sides: an artist and a scientist.
Smart marketers understand that traditional marketing is becoming less and less effective by the minute. There has to be a better way to improve visibility. That’s where content marketing comes in.