Witmer Group Marketing Blog

Google Authorship and author rank.  Heard of these concepts?  Maybe you have if you follow Google’s algorithm updates as we do in content marketing, but there is a good chance you haven’t.  Google Authorship has been brewing on a low simmer and has just recently begun to capture the attention of content creators and SEO experts.  It is no secret that Google has been working on a way to link good content with authors, or as they say ‘agents’, for some time.  Google+ is the cornerstone of this effort.

It’s no secret that the easiest way to keep in touch with consumers is through email. Email distribution continues to lead consumer purchases more than any other marketing resource. A recent study by ExactTarget states that 66% of survey respondents indicated that they had made purchases based on a promotional email.

Formulating a successful marketing campaign can create an overwhelming sense of anxiety amongst busy business owners. When is the right time to engage a campaign? How do you know what questions to ask when getting your marketing campaign started in the right direction? The drive to promote your business can be undercut by the shear magnitude of consulting options available. The time comes when every savvy business owner realizes it’s time to bring in an expert – they need a marketing consultant.

We are always trying to encourage our clients to stay on top of their SEO efforts. Whether it be from blogging or through updated website content, everyone knows that content rules the realm. A fresh and content-rich website is your best chance of being recognized with Google’s ever-changing optimization algorithms. You can read all over the Internet to discover what you have to do to create the perfect, most visible website. The debate is on and there seem to be only a few things all the experts agree on – Content must be fresh and relevant.

Email communication is an integral and often successful component of a marketing campaign. For many years, it was a sure fire way to stay engaged with current and potential customers.  Increasingly sensitive email engagement filters are now changing this dynamic. The email communication you just sent may or may not find its way to the top of the targeted inbox.

How do you know it’s time to create your press release? Just because your business is small does not mean your company is not worthy of, or that it cannot reap the benefits of, a Press Release.  After consulting with several small business owners, I noticed a theme. They are all reluctant to pay the price to promote what they deem to be insignificant changes in their company.  Understandably, a small business does not often have the manpower to effectively do website management and public relations. Today’s small business owner has a virtual smorgasbord of social media marketing options to keep up with.  How does one guy do it all?  Most importantly, how does he know when he needs a Press Release?

With the recent tragedy on the East Coast leaving people without basic comforts and the loss of life it is important to remember that in branding strategy, the needs and moods of your consumers change.  Whether you are providing a tangible product or a service it is imperative to stay on top of current events in your target communities. You don’t want present an unconcerned or insensitive message to your audience.

Blogging has rocketed into a consistent online presence within just a short amount of time. With blogs being the way that many businesses communicate with their customers I hear the same concerns and questions from business owners:

The Dallas economy is blooming with no slow down in sight.  According to Forbes.com Dallas-Fort Worth has a projected economic growth rate of 4.9% through 2016. Texas added more jobs in 2012 than all other 49 states combined. New industry is drawn to the Dallas-Fort Worth for very simple reasons: taxes are low, its location in the central U.S. eases logistics, access to an educated work force, and real estate is inexpensive.  These factors draw companies from all other parts of the country and they are all landing in our back yards.

If you knew me a year ago you probably heard me talk about impermanence at least once. It was my own buzz word of 2012. Certainly not a new idea, but for me it really hit home to think of the highs and lows of life and work to be ever changing. Nothing is guaranteed and all states (high and low) are things to be reflected upon and not so quickly judged as ‘good’ or ‘bad’.