Witmer Group Marketing Blog

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WG Team

4 Potential Dangers of Paid Endorsements

Paid endorsements and influencer marketing campaigns have become one of the most popular digital marketing trends over the past few years. Business Insider recently reported that brands are on track to spend upwards of $15 billion on influencer marketing by the year 2022.

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Strategizing Like an Expert Content Marketer: Top Tips for 2020

The gist of content marketing is easy to understand: producing content in your area of expertise that informs the reader rather than pushing a hard sell. It’s a cornerstone of a variety of digital marketing strategies from SEO to social media. To put it into action for your business, though, where do you start? For a content marketer, planning is often the hardest part of the process. Taking the time to develop a strategy instead of jumping in and producing any content you want is the key to getting strong results. If you’re struggling through that planning stage, try these tips.

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Gender Pay gap in Tech

In June of 2019, the U.S. Women’s Soccer Team went on to defeat the Netherlands and win the Women’s World Cup soccer match. Amidst the celebrations and fanfare, a darker side of inequality emerged as it was revealed that the women players make 38 cents for every dollar that their male counterparts made.

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Do They Even Know What You’re Selling?

Recently someone gave me a box of assorted canned goods. They were all in good condition, none were expired, but unfortunately the wrappers had been removed. From all of them. We spent the next few weeks playing “guess what we’re having for dinner!” as we would open one can at a time and work them into our meal for the evening.

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