Witmer Group Marketing Blog

Finding the sweet spot for your social media marketing means taking the time to know your audience so you can effectively provide them with what they want.

Google is, by far, the world’s largest search engine and the easiest way potential customers who don’t yet know about your company yet to discover you. But with Google receiving more than 63,000 search queries during any given second of the day, and a myriad of competitors also trying to reach your potential customers, how do you stand out, especially if your digital marketing budget is lean?

America is currently in the midst of an unprecedented crisis. The Coronavirus outbreak has caused stock markets to crash, people to stay home, and given everyone an overall sense of unease. Never before have we seen something of this potential magnitude in our country. 

Paid endorsements and influencer marketing campaigns have become one of the most popular digital marketing trends over the past few years. Business Insider recently reported that brands are on track to spend upwards of $15 billion on influencer marketing by the year 2022.

The gist of content marketing is easy to understand: producing content in your area of expertise that informs the reader rather than pushing a hard sell. It’s a cornerstone of a variety of digital marketing strategies from SEO to social media. To put it into action for your business, though, where do you start? For a content marketer, planning is often the hardest part of the process. Taking the time to develop a strategy instead of jumping in and producing any content you want is the key to getting strong results. If you’re struggling through that planning stage, try these tips.

Coming up with unique and exciting blog post topics is a challenge for many people. Even for professional content marketers, trying to figure out precisely what to write about often takes as much time as it does to write the blog post itself. 

In June of 2019, the U.S. Women’s Soccer Team went on to defeat the Netherlands and win the Women’s World Cup soccer match. Amidst the celebrations and fanfare, a darker side of inequality emerged as it was revealed that the women players make 38 cents for every dollar that their male counterparts made.

When the time comes to hire a marketing agency to help support your Dallas business, it pays to stay local. A Dallas digital marketing agency can provide a level of service and expertise that out-of-state ones just can’t match.

Nearly every business nowadays has one or more social media accounts that they post to regularly. Whether it’s Instagram, Twitter, or Facebook, social media has the reach and power to grow both a business and its sales—if you do it right.

If you’re a business owner in the Dallas area, there are so many places and organizations that can help you create new connections, grow your company, and become an integral part of the local community.