Creating Positive SEO Link Building on Your Website

Kristina Witmer

There are several link building practices that are available to increase your online marketing presence. The trick is finding the right kind of tactic for your business. It’s important you know what positive v. negative link building services are. Smart online marketing strategists must evolve as new standards that search engines, like Google, have continued to implement (such as Penguin). Smart businesses are following in kind.

Many would argue that these changes are for the better and intended to reward websites on the merit of their content instead of link building “trickery”. It’s better for everyone unless you are a business that relied on low quality back linking to bring searches to your site. If this applies to you it’s really time to clean house. Not only will your website be down in search hits, it is probably being penalized. That puts you at the bottom of the online food chain, which is a bad place to be.

Perhaps you are a business that never considered online marketing content. Maybe you haven’t taken the time to evaluate your website’s online influence. Content building and SEO link building are vital considerations in regards to the connectivity of your audience in search engines. If these terms seem new to you or intimidating it is imperative that you reach out to an online marketing firm with respectable Link Building Services.

Most businesses have some inbound links, and that’s good. But is it working properly? More is not, necessarily, more! It’s all about the quality of the link.

Here are a few questions that should be asked as you review your current link building practices:

  • Are the inbound sites providing the right content consistent with your own branding goals?
  • Is link building increasing your ranking and leads?
  • Are you focusing on a specific goal?
  • Are you working with an expert that has listened to you and communicated with you efficiently?
  • Is the SEO linking services bringing you real search engine results?
  • Are the inbound links highly rated in your industry “space” or are the junk?

It’s so important to remember that your strategies and website need to have fluidity. They need to change with the times and continue to be relevant – or you may find yourself irrelevant and your site losing traction.

For more information on SEO Link Building Services contact Witmer Group today and get the conversation started!