Maybe you’re a few months into your new start-up or perhaps you’re a seasoned corporate executive – either way when you need strategic guidance with marketing (and quickly), where do you turn?
When you need a ‘big picture’ thinker, you don’t always have the time or the resources to recruit, interview, vet , re-interview, negotiate and hire the marketing guru who will fix your marketing problems. You need an accomplished leader who has been in the trenches, knows what works (and what doesn’t) to proactively jump in and optimize the entire effort.
If this is the case, you could use a Fractional CMO.
A Fractional CMO is a strategic marketing consultant who will provide senior level support while leveraging your in-house resources and external vendors. You’ll get an outside perspective and be privy to current marketing best practices. And the savvy decision you make to go the way of modern marketing will be proof to your organization that a Fractional CMO is really a tool for ultimate success – especially when you see metrics taking an upward turn and prospects converting to customers.
Here are 3 scenarios that can help you identify when a fractional CMO makes more sense than an agency or permanent hire:
– You’re waiting on funding and need to ramp up your brand presence now – a semi in-house resource that’s scalable and short-term can ease the burden of long term expenses.
– You have a lot of outsourced vendors and you don’t know which ones are valuable, cost effective or what ROI they provide.
– You’re out of touch with your analytics and don’t know what’s happening on your website, which traffic is most valuable and what marketing efforts are resulting in success.
No need to waste time looking for the whole enchilada, when maybe all you need to stir up an effective, big picture marketing program is just the right bite-size morsel with a mix of tasteful, proven ingredients.