Exploring HubSpot for Inbound Marketing

Ready to ditch the outdated marketing tactics and attract customers who are genuinely interested in your brand? Inbound marketing offers a powerful solution, and HubSpot is a leading platform designed to streamline the process. By creating valuable content that resonates with your audience and fostering meaningful connections, you can build lasting relationships and watch your business flourish. But how do you get started? This blog delves into the world of HubSpot for inbound marketing, equipping you with the tools and strategies to transform your marketing approach.

When it comes to marketing your business, it can be extremely challenging to juggle several tools at once—one for your email outreach, another for managing your social media accounts, and generating leads on yet another. 

Worse yet, these tools often cannot communicate with one another. For example, let’s say you found a promising lead via your lead gen software, and there’s no real way to carry that information seamlessly into your mail client or CRM. 

HubSpot Free CRM - Getting Started

In a recent video Kristina discusses how to get started in the free HubSpot CRM in just 14 minutes.

No fluff, no jargon, just simple steps to:

1. Organize your contacts: Learn how to add, edit, and manage your contacts with ease. Say goodbye to duplicate data and hello to efficient organization!
2. Craft killer sales templates: Discover the secrets to creating reusable templates for emails, quotes, and more. Save time and impress your clients with consistent, professional communication.
3. Filter like a pro: Master the art of sales filters to find the perfect leads in seconds. Target the right audience and close deals faster.

Master HubSpot's Free CRM in 14 Minutes: Contacts, Templates & Sales Magic! (Real-Time Walkthrough)

HubSpot, an inbound marketing, sales, and service software company, realized this way back in 2018. They developed a product called “Marketing Hub” consisting of several different platforms. They then broke the Marketing Hub down into four tiers: 

1. Free Marketing Tools—these tools allow businesses to capture, track, and convert leads for free.
2. Marketing Hub Starter—This is an all-in-one software package that includes email and 12 additional features designed to help grow your business. 
3. Marketing Hub Professional—This package is for people who are experienced marketers. It allows them to run complete inbound campaigns at scale with automation. 
4. Marketing Hub Enterprise—This software is designed for highly advanced marketing teams who need advanced analytics and revenue reporting. 

Read on to learn more about the Starter package, what it offers, and the value it will bring to your business. 

HUBSPOT MARKETING HUB STARTER FEATURES 

The Marketing Hub Starter package offers a wide range of powerful tools for small and medium-sized businesses. The Starter package is powerful because it provides sales and marketing interaction in a single, stored, and unified timeline, thereby making every customer interaction that much more connected. 

The Starter package immediately provides you with a professional design that allows you to tailor your marketing to fit your needs—such as email personalization tools, drag-and-drop landing page functionality, and the ability to use deep analytics to optimize your email campaigns. 

Removal of the HubSpot Branding 

The Free package has HubSpot branding permanently embedded on many clients or customer-facing channels. For example, when you send an email using the Free package, at the very bottom (and in a prominently visible location), it says “Sent by Hubspot.” But, with an upgrade to the Starter package (less than $100 per month) you can remove this HubSpot branding and get many other features as well.

HUBSPOT CRM FEATURES 

You’ll be working from inside the HubSpot CRM, and it provides access to all other tools, such as: 

• Ad Management—you can view which ads are driving new customers by creating audiences from your HubSpot CRM and connecting accounts from supported ad networks. 
• Reporting Dashboards—you’ll be able to see a wide range of metrics and performance results that include blogging, landing page, email statistics, personas, and contact performance.
• Landing Pages—choose from various templates to create landing pages that will convert prospects. The landing pages are mobile responsive, meaning they will look just as good on a mobile phone as they do on a desktop or laptop computer. 
• Forms—forms help generate leads. This must-have tool will enable your business to gain valuable insights on website visitors while providing that visitor with the offer they were looking for. Choose from and easily track the performance of embedded, pop-up, and collected forms. 
• Messenger Integration—you can create chatbots, capture contact information, and create responsive, two-way communications with your audience. You can also create chat volume reports through Facebook Messenger. 
• Conversational Bots—chatbots allow you to scale live chat while collecting and storing data, qualifying leads, and sending those leads to your sales department. Your visitors can even book meetings through the chatbot. 
• User Roles—All of your team members on your account will receive correct access level permissions so they can perform their jobs. 
• List segmentation—Inside the CRM, you can use various segmentation criteria, build different types of lists, and send more relevant targeted emails. 
• Mobile Optimization—Your emails will look just as good on mobile phones as they do on laptop and desktop computers. 
• Email Marketing—Create and design optimized emails via a template. You’ll be able to create the perfect layout via a drag-and-drop system, and this will allow you to personalize your emails for much higher conversion rates. 
• Conversations Inbox—You can set up a shared inbox for inquiries through emails, live chats, etc., for all team members to easily access and work on. 
• Team Email—Create a shared inbox for your team and connect team-wide emails to your Conversations inbox. 

Marketing Snippets & Templates in the Free HubSpot CRM

Repetitive tasks and scattered communication are brutal to the marketing and sales success for a small business. Kristina recently created an actionable, 13-minute video to guide you through everything you need to know about HubSpot Snippets & Templates.

You will see clear steps to:

• Craft powerful email templates: Save time and impress clients with consistent, professional communication.
• Organize your contacts: Effortlessly add, edit, and manage your contacts with ease.
• Boost efficiency with Snippets: Create reusable text blocks for emails, notes, and more - say goodbye to repetitive typing!
• Stay up-to-date: This video is freshly updated for March 2024, ensuring you have the latest information.

FREE PACKAGE VS. MARKETING HUB STARTER 

One of the significant advantages of HubSpot is that it can seamlessly grow right alongside your company. There’s no need to change anything—when you’re ready to upgrade, you can easily add new features that add value and adapt to your growing business. 

Best of all, you always have a contact at HubSpot—a live human being who will take the time to help you learn all of the features of any software package that you choose.

Building a Website with the HubSpot Free CRM Tools

One other area to take advantage of with the Free Hubspot tool is the ability to build a website with the free CRM tool. And, you can get started in less than 10 minutes.

What you'll learn in this video on Setting Up Your HubSpot Free CRM Account:

1. Explore the user-friendly design tools within HubSpot for a professional and visually appealing website.
2. Quick selection of Layouts, wireframe, header and footer
3. Leverage HubSpot's content creation tools to craft engaging and SEO-friendly content for your website.

HubSpot's Free CRM offers a comprehensive suite of tools designed to empower businesses of all sizes. From managing contacts to crafting marketing campaigns, and now, building a website, HubSpot's Free CRM provides a one-stop solution for your business needs.

PRICING

The Marketing Hub Starter package pricing starts as low as $50 for all of the above. In addition, it also gives you 1,000 contacts to begin with. As your business grows, there is a downward sliding scale for every additional 1,000 contacts that you add.

Time is money for many small to medium-sized businesses. The HubSpot Marketing Hub Starter package is designed to help free up your time in addition to providing you with a robust set of professional marketing tools for your inbound marketing campaigns. 

Smaller businesses and those without a dedicated marketing team will notice the greatest immediate benefits. The Marketing Hub Starter package will help your marketing efforts become way more data-driven and efficient. 

Learn more about the value and benefits of the HubSpot and discover more ideas on inbound marketing with this free ebook you can download here.

Remember, inbound marketing is a journey, not a destination. With HubSpot as your companion, you'll be well-equipped to attract qualified leads, nurture them into loyal customers, and cultivate a thriving brand community. While results may not appear overnight, the long-term rewards of organic growth, trust, and advocacy are invaluable. So, buckle up, explore the power of HubSpot for inbound marketing, and watch your brand blossom into a sustainable success story! CONTACT US FOR MORE INFORMATION!