Witmer Group Marketing Blog

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WG Team

Back to Basics: The Essential Role of Marketing for Sustainable Business Growth

The Importance of Early Marketing

Starting a business is a thrilling adventure filled with potential, but it's important to remember that sound marketing strategies lay at the heart of long-term success. Early marketing efforts, however modest, can be pivotal. During the initial stages, rely on your network—friends, family, and peers—to build momentum, but remember, this network will eventually reach its limit. Knowing this, start your marketing efforts early—take a small percentage of whatever resources you have, be it time or money, and invest it in growing beyond your immediate circle.

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Unleashing the Power of Value-Based Storytelling in Business

In today's digital landscape, businesses are finding innovative ways to engage with their audiences. Among these, value-based storytelling emerges as a transformative approach to not only captivate but also build lasting relationships. Recently, in a live discussion on "Ready Set Action," guests explored how storytelling tied to core values can profoundly impact small and medium-sized enterprises, as well as define roles within organizations.

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The Key to Marketing Success for Tech Services

It’s no secret that marketing in the tech services space is challenging for many reasons. For one thing, keeping up with the rapid-fire changes in technology is a daily, immediate demand. Finding the distinct differentiator that sets one tech services company apart within a saturated market requires insight, strategy, and perseverance. Then there’s the knowledge gap – educational content is essential and audiences are savvy and expect solid answers that align with their needs. 

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