It’s a little mind-boggling to know there are so many various social media channels available. To best determine what works best for you means understanding that each one has its own unique purpose and target.
If it sounds like something that could take a lot of time, look at it like this. Rather than thinking of it as just another marketing channel, think of as a multiplier – a factor that integrates, enhances and stimulates your existing communication strategies.
First determine which of the social media channels work best for you. The categories look something like this:
From there you have the sub-categories to choose: blogging, social networking, etc. within the Communication Channel; Digg, reddit, and such for Collaboration and so on for each channel; where you want to be and why.
Why not make all of your marketing campaigns social, instead of setting social media apart? Some viable strategies might include some of these ideas:
Witmer Group works with many of our clients to help them get up to speed on implementing social media channels into existing marketing program. To find out how Witmer Group can help you, contact us today!