Witmer Group Marketing Blog

In today's digital landscape, businesses are finding innovative ways to engage with their audiences. Among these, value-based storytelling emerges as a transformative approach to not only captivate but also build lasting relationships. Recently, in a live discussion on "Ready Set Action," guests explored how storytelling tied to core values can profoundly impact small and medium-sized enterprises, as well as define roles within organizations.

Welcome to the world of visual branding, where we unlock the secrets to elevating your look and making a statement in your industry. In a recent Ready. Set. Action. episode we chatted with visual branding expert Jo Espejo and learned so much. Here Jo shares her expertise and reveals her three tips to elevate your brand’s appearance, making it cohesive and powerful.

It’s no secret that marketing in the tech services space is challenging for many reasons. For one thing, keeping up with the rapid-fire changes in technology is a daily, immediate demand. Finding the distinct differentiator that sets one tech services company apart within a saturated market requires insight, strategy, and perseverance. Then there’s the knowledge gap – educational content is essential and audiences are savvy and expect solid answers that align with their needs. 

Since most tech buyers are online, a strong digital marketing strategy is crucial to reach them throughout their buying journey.

Enduring success relies on marketing and sales working as a team.

Changes that result in smoother workflows and greater customer satisfaction are well worth the time to implement.

For measurable, sustainable growth, think interconnectivity.

Quick and easy things you can put in play to protect your business and your customers.