Witmer Group Marketing Blog

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Social Marketing

Unleashing the Power of Value-Based Storytelling in Business

In today's digital landscape, businesses are finding innovative ways to engage with their audiences. Among these, value-based storytelling emerges as a transformative approach to not only captivate but also build lasting relationships. Recently, in a live discussion on "Ready Set Action," guests explored how storytelling tied to core values can profoundly impact small and medium-sized enterprises, as well as define roles within organizations.

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The Key to Marketing Success for Tech Services

It’s no secret that marketing in the tech services space is challenging for many reasons. For one thing, keeping up with the rapid-fire changes in technology is a daily, immediate demand. Finding the distinct differentiator that sets one tech services company apart within a saturated market requires insight, strategy, and perseverance. Then there’s the knowledge gap – educational content is essential and audiences are savvy and expect solid answers that align with their needs. 

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