Marketing is a full-time job and then some. Especially when it comes to social media—an insatiable beast that requires content to devour 24 hours a day, 7 days a week.
Regardless, the show must go on. This is why many marketers opt to pre-create their social media content and then use scheduling software to post it later. It provides them with several key advantages that make life much easier.
Read on to learn more about the benefits you’ll get from using software to schedule your social media posts.
The most obvious benefit is that you’ll save a tremendous amount of time by scheduling your posts. You’ll also ensure you wo’t miss posting content due to forgetting or being too busy with something else—which leads us to the second benefit…
Regularly scheduling content for your social media accounts will allow you to remain consistent in your desired audience's eyes. It will also keep you at the forefront of their minds as your newest posts show up at the top of their busy feeds.
There are four different time zones in the Continental U.S. Looking at your site stats can tell you where most of your readers are. Pre-scheduling social media posts will allow you to reach your desired audience at the right time of the day.
For example, if you realize that 75% of your audience resides on the East Coast—and you’re headquartered on the West Coast, you can schedule your posts to reach them early in the morning and on the weekends.
Scheduling your social media posts will give you the leeway to take your time to create great content—instead of rushing last-minute to slap something together, run it up the proverbial flagpole, hoping that it flies.
You’ll also reduce the chances that you over or under-share content. You can be more strategic and include new and reused (previously posted) content to keep a steady flow of content moving forward.
Unless you have a cell phone, tablet, or computer surgically implanted in your mind, it’s incredibly challenging to remember to make a social media post at a certain time and on a specific date. Scheduling software does it all for you.
For example, let’s say you’re having a grand re-opening of your business. With all that you have on your proverbial plate—are you really going to remember to manually make social media posts on four different accounts the night before and the day of?
Making a social media post is only part of the equation. True success comes in the form of actively engaging with your audience—whether that’s building brand awareness, answering prospective customer questions, or performing customer service.
Instead of rushing to create social media content and then posting it hurriedly, you can perform those tasks days, weeks, or even months in advance. You’ll have much more free time to grow your business relationships through authentic engagement with your audience.
As time goes by and your social media audience grows, you’ll encounter people who haven’t read your previous content. Scheduling future social media posts will allow you to create a content game plan to share older content with a newer audience.
You’ll be able to engage with new followers and perhaps learn more about what they are interested in hearing about. For example, if you run a tech company, you might discover new customer pain points that will allow you to improve your content and services.
At Witmer Group, we specialize in helping our clients grow their social media accounts and followers. We create valuable and well-researched content to drive new engagement and increase brand reach.
Click below to download our free content creation eBook. Inside, you’ll find many useful tips on creating the best content for your social media accounts and blog.