Why is SEO So Powerful?

Kristina Witmer

SEO is many things and a powerful way to make a measurable difference in your online marketing efforts. Let’s take a quick look at the value of optimizing for search engines and why you need it in your marketing and communication.

1. SEO has an impressively high ROI.
This can mean the difference in greater conversion rates, such as whether you rank on page #3 on Google or on page #1 in the top 5 spots.

2. SEO spotlights your website.
Your website works hard for you and with no time off. Give it the right tools to boost leads and garner new business.

3. SEO is an important ingredient in the mix.
Social media, branding and other marketing strategies mix well. Your business will grow so much faster with this collaborative approach.

4. SEO leverages social sharing.
SEO plays an important role in social strategies. With this, you can control what people read, think and do on social sites and share throughout their networks.

5. SEO helps people find you.
You may have a brilliant website, but unless people can find it, there’s little value. It’s not just about ranking. It plays an invaluable role here.  Effective SEO must be built into your business goals and strategies.

6. SEO builds a stronger brand.
The goal should be to find you at the top of search results, making your brand stronger, more credible and easily recognized. Your website’s title and meta tags also strengthen your brand.

7. SEO makes you universal.
Everybody loves a winner and in terms of search engine rankings, being at the top puts you ‘front of mind’ in recall and brand awareness, thereby winning you more sales.

8. SEO helps build your brand.
As people visit your site, get familiar with your business, and become a customer, it’s likely they will come back again and tell others about you. Initial impression becomes lasting recall and earns you ‘mind share’.

9. SEO energizes offline sales.
Almost 90% of consumers use the Internet to find local businesses from which they buy products and services offline. That’s why most businesses can’t afford to ignore online marketing and why SEO is at the core of every offline company’s digital marketing.

10. SEO is measurable marketing.
Every component of your search engine optimization can be measured, evaluated and corrected. By doing this continuously, you can determine your return on every dollar invested.