Why Tech Services Companies Need Strategic Digital Marketing

Since most tech buyers are online, a strong digital marketing strategy is crucial to reach them throughout their buying journey.

Tech companies communicate the value of their complex solutions to a digitally-savvy audience. Part of the process includes building brand awareness, generating leads, and standing out in a crowded market to drive customer acquisition and business growth.

Yet many tech services companies struggle with the marketing side of the business. Why?

There are several reasons. Sometimes they tend to focus too heavily on technical jargon. Or they fail to understand their target audience's needs. 

Often, it’s a struggle to translate complex technology into relatable language, because they are lacking a clear marketing strategy that connects with potential customers on an emotional level, leaving messaging that feels uninspiring and unpersuasive.

Another reason tech services companies lack the marketing savvy needed is they do not have a CMO, Chief Marketing Officer. 

The solution to not having a CMO on staff is to work with a proven Digital Marketing Agency. It’s a smart way to get the expertise and resources you need to grow your business. However, if you don't have a CMO on staff and you have never worked with a digital marketing agency before, knowing how to best manage the relationship can be challenging.

Here are some smart tips to help navigate a working relationship with a digital marketing agency. 

Set clear goals and objectives.
Before you start working with an agency, it's important to have a clear understanding of your goals and objectives. What do you hope to achieve with your marketing efforts? Once you know your goals, you can communicate them to the agency and work together to develop a strategy to achieve them.

Be prepared to provide input.
Even though you don't have a CMO, you're still the expert on your business. The agency will need your input to develop effective marketing campaigns. Be prepared to answer questions about your target audience, your products or services, and your marketing budget.

Establish a clear line of communication.
Communication is key to any successful relationship, and this is especially true when working with a marketing agency. Make sure to establish a clear line of communication with the agency from the beginning. Set up regular meetings or calls to discuss progress and make sure everyone is on the same page.

Trust the experts.
You've hired a digital marketing agency because they're experts in their field. Trust them to do their job and don't micromanage. Of course, you should still provide feedback and input, but avoid second-guessing the agency's decisions.

Be patient.
Marketing, digital or not, takes time to work. Don't expect to see results overnight. Be patient and give the agency time to develop and implement a strategy.

Here’s how a savvy digital marketing agency can make a difference in your business.

Before

• No time or strategy for marketing, which may not even be your zone of genius
• Stagnant revenue and growth due to relying on unpredictable word-of-mouth and scattered marketing efforts
• Lack of strategy, direction, and support

After

• Time and energy to focus on your zone of genius while your digital marketing agency gets it done
• Consistent high-quality leads and support for your sales team, increasing sustainable growth and revenue 
• Relying on a custom marketing strategy and a supportive team of experts acting as an extension of your own business

Another way to consider making the choice to work with a digital marketing agency looks like this:

A digital marketing agency is a good fit for you if…

• You manage a tech service company and your time and expertise would be better spent on other areas than marketing
• Word-of-mouth and scattered marketing efforts have kept you going for years, but you realized they’re not enough to increase your revenue and grow sustainably
• You have a sales team or someone who will convert your new leads into clients
• You’re excited to trust and partner with marketing experts who will always have your back

A digital marketing agency is NOT a good fit for you if…

• You sell SaaS
• You desperately need a sales miracle tomorrow. Marketing is a long-term strategy. While our goal is to get started immediately after putting the right foundations in place, you’ll probably see the most ROI after a few months, not weeks.

The Witmer Group Difference

Your partnership with Witmer Group serving as your Virtual CMO starts with a customized marketing retainer giving you immediate access to the expertise, strategy, content, and data-driven processes that will attract more leads consistently and convert them into motivated clients quickly and easily -- measurable, sustainable growth.

If you’re ready to make a positive change, grow sustainably, and increase your company’s revenue while regaining time to focus on your zone of genius, then book a complimentary marketing consultation with Kristina.

To learn more about how Witmer Group can help your tech services company grow, get in touch, or at least take advantage of our Free Inbound Marketing eBook. You will discover new ways to attract prospects, leads, and sales for your tech services company.