Witmer Group Marketing Blog

In the modern world, when you begin a small business, it’s not as simple as taking out an advertisement in the newspaper or putting a “now open for business,” sign on your door – it is important to alert the social media world. Sometimes, it can be daunting to think about what that entails. There are new forms of social media being developed on a daily basis, but for now, there are certain sites that are a necessity and how you use those sites can greatly benefit your company.

It is that time of year when you need to review your website and SEO marketing strategy; then start looking ahead to what you may need to keep the same or do differently in 2013. Search engine optimization and SEO marketing have changed over the past year, Google continues to make updates to its search algorithm and content is evolving. Websites that are actively managed will continue to perform well and stay ahead of the pack.

You are probably already focusing on your local SEO marketing strategy and activities like never before. The benefits of local search marketing are well-known; whether you are looking to take on established national and international names on your doorstep or build up a loyal customer base so you can grow organically and become a big name yourself, local SEO is a powerful tool to implement.

As an online marketing and lead generation agency for small to mid sized businesses, we often consult and educate our clients about the importance of actively managing online information about their company and brand. Many of our clients know this, but may be lacking specific know-how or man-power.

There is considerable talk about branding strategy among marketing strategist as to the appropriate guidelines for branding businesses. The most apparent struggle stems from the debate over personal branding vs. corporate branding.

The significance of comments in your blog posts cannot be denied. More comments will bring even more attention to your blog, and that means more traffic. Why not take advantage of the feedback from your readers? Below you will find some effective social media marketing strategies, which you can adopt to boost the popularity of your website and get more responses.