Witmer Group Marketing Blog

Posts by:

Kristina Witmer

​8 Social Media Rules for Maintaining a Digital Relationship with Consumers

As a member of Generation Y, society & businesses assume that I’m on my phone constantly and am a social media guru. This stereotype couldn’t be further from the truth. I have never had the latest SmartPhone or iPhone, didn’t know what Facebook actually was until I went to college, and more recently; I’m still a little foggy about Instagram & Snapchat. However, I don’t think I’m alone. Whether it’s a big corporation that’s been around for a long time, or a small business that doesn’t have the resources to hire a social media person, social media is still a mysterious beast to conquer. And even though it hasn’t been around long, it is an evolving phenomenon that can be overwhelming and confusing.
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Knowing Your Company, Audience & Social Media

There are an infinite number of social media platforms, with Facebook, Twitter and LinkedIn alternating the top 3 spots. And while there are many social venues, you need to know who is using what. If you’re a company that has a mostly older fan-base, Instagram or Snapchat might not be the best way to reach them.

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