Witmer Group Marketing Blog

Posts by:

Kristina Witmer

When Teams Collide, Send for the Glue that Mends: Strong Leadership

It’s easy to give lip service to the need for strong leadership, but the hard work it takes to build a truly strong leadership base is much more difficult. Companies large and small confront situations daily that put their business at risk because teams of people are at odds. The scenario becomes a game of ‘What’s My Agenda?’ without a central purpose.

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Marketing Metrics – Don’t Be Fooled By Smoke and Mirrors Tactics

Websites are evolving drastically. Long gone are the days of prompting your computer with a DOS command and logging in to the ‘”worldwide internet”, plodding in some web address and getting a static, one-dimensional website. If you are doing your job correctly, what I just described will make you chuckle in nostalgia. Those were the simple days (well, maybe not SIMPLE exactly). What was simple was measuring a website’s success. If you HAD a website you were ahead of the game.  Not anymore…

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