What is a marketing funnel and how does it work?
A funnel is the set of steps a visitor goes through before they become a conversion.
An effective marketing funnel takes your prospects from these stages: Awareness; Interest; Consideration; Intent; Evaluation; Purchase.
Where to start.
To best understand how building a reliable marketing funnel can improve your website, start by doing a self-audit of your landing page or website. An audit means you exam each page performance prior to large-scale search engine optimization (SEO) or a website / landing page redesign. Auditing can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you can improve it to increase performance.
How Witmer Group can help.
- High Ranking SEO
Every service we offer supports search engine ranking (SEO). WG makes recommendations from your data and analytics. Then we implement tactics based on this information.
- Expert Web Development
WG handles the full development process. We get your buy-in on tone, imagery and content. We never show you pretty concepts without understanding your business goals.
- Authoritative Content Creation
Witmer Group creates blogs, website content, social posts, press releases and more. All with a passion for creativity, depth, and a focus on influential, authoritative content that connects your company’s one-of-a-kind brand.
- Scientific Marketing Analytics
We provide our clients with smart, scientifically-based analytics service that helps results-driven business owners to track, measure, and quantify their marketing goals and strategies.
- Meaningful Social Media
Sharing content that matters and responding to your audience in the platforms that they prefer to use is a priority at WG. We manage platforms from LinkedIn to Facebook to Instagram to Twitter and all the in-betweens.
- Spot-On Branding & Design
The amplification of your brand image can be accomplished effectively through a host of digital marketing activities, all designed to influence and convert leads into active new customers within a competitive market vying for the same customers.
- Ad Hoc Services
Sometimes Ad hoc services are helpful, especially if you’re in a pinch. Things likes constructing an Editorial Calendar might be what you need to move forward. WG can assist with this by performing competitive research and defining targeted goals, quickly getting you onto your next task. Or maybe you need a new Landing Page and you have a tight deadline. WG can take you through the easy steps of “How to Build a Landing Page that Rocks” and show you how to showcase the various ways to drive traffic.
Witmer Group and You.
From marketing campaigns, consumer research, emails and events to sharing product information, free trials, and case studies, and finally crossing the finish line to increased ROI and inspired, new customers —Witmer Group is here to help you build and benefit from a robust marketing funnel. Contact us and let’s talk.
