Witmer Group Marketing Blog

Coming online for the first time? Do it the better way.

The doorbell in your beautiful shop has never stopped chiming until now, thanks to the COVID-19 situation. Everyone is telling you to go online, but you’re no rookie. You know that making sales online takes more than just opening an online shop. The internet is not a place where “if you build it, they will come”. In fact, you’ll have to put most of your effort in directing quality traffic to your website. So, unless you already have thousands of followers on social media, how do you make it online? I’m here to share with you a blueprint that you can use to get quality traffic from Day 1.

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How Businesses Can Navigate the Coronavirus

America is currently in the midst of an unprecedented crisis. The Coronavirus outbreak has caused stock markets to crash, people to stay home, and given everyone an overall sense of unease. Never before have we seen something of this potential magnitude in our country. 

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4 Potential Dangers of Paid Endorsements

Paid endorsements and influencer marketing campaigns have become one of the most popular digital marketing trends over the past few years. Business Insider recently reported that brands are on track to spend upwards of $15 billion on influencer marketing by the year 2022.

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Strategizing Like an Expert Content Marketer: Top Tips for 2020

The gist of content marketing is easy to understand: producing content in your area of expertise that informs the reader rather than pushing a hard sell. It’s a cornerstone of a variety of digital marketing strategies from SEO to social media. To put it into action for your business, though, where do you start? For a content marketer, planning is often the hardest part of the process. Taking the time to develop a strategy instead of jumping in and producing any content you want is the key to getting strong results. If you’re struggling through that planning stage, try these tips.

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