Witmer Group Marketing Blog

Nowadays, many people believe that businesses that primarily operate online are winning over businesses that operate locally. However, just because online shopping has become more common and more convenient, it doesn’t mean that the local brick and mortar shops are losing any momentum. As a matter of fact, people are more willing to trust a local business they can visit each day, rather than some unknown business that operates online only. Still, that doesn’t mean that local businesses don’t require online exposure and presence.

It’s daunting to think, but the World Trade Organization reports the volume of international merchandise trade increased 33 times between 1951 and 2019. Brands once thought to be “American” are now all over the world.

Have you ever wondered how much time you spend on the Internet on an average day? With new smartphone features that track your screen time, you might be surprised at just how many hours you spend on social media, searching Google and everything else you use the Internet for. The advances in digital technology have made it very easy for people to use the Internet and the usage stats are only going to go up.

Do you ever wonder if sending emails, whether to subscribers or prospective customers, really does any good at all? It can be frustrating when you put so much effort into an email campaign and get little results.

Powerful, quality content will give you more of the traffic you seek, so loosen your hold on the old rules and get friendly with the new ones. To deliver relevant, newsworthy content means getting to know your target market better; how to leverage your offering to the right audience.

Your content can be airtight and brilliant, written with the aplomb of a literary genius and still miss the point. In other words, will your content help the reader with information they want and can use, a solution they need, or simply guide them to a smart next step?

When planning your content strategy, brand monitoring may not be the first thing that comes to mind. But in actual fact, brand monitoring is an essential part of a sophisticated – and successful – content strategy. It’s the cornerstone of great brands who care about their audience, and should be at the heart of your marketing strategy. Read on to find out how (and why) brand monitoring is so essential for your brand strategy.

If you have a business, you probably have done some marketing. Maybe you have outsourced the marketing efforts to an agency. In any case, have you ever wondered if you have managed to squeeze every single drop of sunshine goodness out of the resources you spent on the marketing campaign?