Witmer Group Marketing Blog

In June of 2019, the U.S. Women’s Soccer Team went on to defeat the Netherlands and win the Women’s World Cup soccer match. Amidst the celebrations and fanfare, a darker side of inequality emerged as it was revealed that the women players make 38 cents for every dollar that their male counterparts made.

When the time comes to hire a marketing agency to help support your Dallas business, it pays to stay local. A Dallas digital marketing agency can provide a level of service and expertise that out-of-state ones just can’t match.

According to Gartner, 85 percent of customer-to-business interactions will be handled by chatbots. That means you’re likely to speak to only 15 percent of your customers. The rest will decide without ever making contact with anyone in your company.

Nearly every business nowadays has one or more social media accounts that they post to regularly. Whether it’s Instagram, Twitter, or Facebook, social media has the reach and power to grow both a business and its sales—if you do it right.

If you’re a business owner in the Dallas area, there are so many places and organizations that can help you create new connections, grow your company, and become an integral part of the local community.

Using and participating in LinkedIn Groups is a creative way to build and authenticate your business and your brand.

They say that everything’s bigger in Texas. From our wide-open spaces to our larger than life personalities, we Texans love to go big or go home. When it comes time to hire an agency to help market your Texas-based business, it just makes good common sense to keep it in the family.

The importance of brand reputation cannot be understated; it is somewhat intangible and hard to measure, but it is one of the most important elements in running a successful business. How other people view your brand determines if they click on your page, if they speak positively about your brand, and most importantly if they decide to do business with you. If customers don’t trust a brand, they will seriously hesitate to buy from them. However, if customers do trust a brand, they will remain loyal. It all comes down to reputation.

A good mobile marketing strategy is something that is immensely important to have in today’s business world. Without a good mobile marketing strategy, your business could be missing out on many sales. According to a 2019 study, 77% of Americans own a smartphone, and of those 77%, 79% of them made a purchase on their mobile device in the past 6 months. As you can see, a majority of Americans use their mobile devices to make purchases. This means that as a business owner, you need to have a good mobile marketing strategy or else you could be missing out on potential revenue.