Witmer Group Marketing Blog

Gender Pay gap in Tech

In June of 2019, the U.S. Women’s Soccer Team went on to defeat the Netherlands and win the Women’s World Cup soccer match. Amidst the celebrations and fanfare, a darker side of inequality emerged as it was revealed that the women players make 38 cents for every dollar that their male counterparts made.

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Long-Term Strategies to Improve Your Brand Reputation Online

The importance of brand reputation cannot be understated; it is somewhat intangible and hard to measure, but it is one of the most important elements in running a successful business. How other people view your brand determines if they click on your page, if they speak positively about your brand, and most importantly if they decide to do business with you. If customers don’t trust a brand, they will seriously hesitate to buy from them. However, if customers do trust a brand, they will remain loyal. It all comes down to reputation.

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Mobile Marketing for Success

A good mobile marketing strategy is something that is immensely important to have in today’s business world. Without a good mobile marketing strategy, your business could be missing out on many sales. According to a 2019 study, 77% of Americans own a smartphone, and of those 77%, 79% of them made a purchase on their mobile device in the past 6 months. As you can see, a majority of Americans use their mobile devices to make purchases. This means that as a business owner, you need to have a good mobile marketing strategy or else you could be missing out on potential revenue.

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