When I hear that facebook is already ‘on its way out’ it is often from someone who is secretly happy that they never got on board in the first place. And this always feels like an excuse to avoid engagement with people (prospects, clients, colleagues) in social media. Because the truth of the matter is, social is a thing. A real thing, and whether it’s Facebook, Twitter, Google+, Scoop.it, Pinterest or whatever, it’s part of our lives.
When wide-eyed twenty-somethings declare, “I wanna be a writer!” they are often given the advice to “Write what you know, kid.” And, while the reasons for this may be obvious to a seasoned marketer, there are some other reasons businesses can use this same advice to their advantage over the long term.
Flipping through catalogs, or even Facebook, at this time of year – where the Christmas presents are perfectly wrapped and the gift recipients border on looking genetically engineered, has got me thinking.
Everyone is talking about the Super Bowl, or perhaps the lack thereof from Sunday’s game. So I couldn’t help but take the chance to interject my quick two cents on the...
When a business has a system that can’t afford to fail, they use redundancy to make sure a “plan b” is in place. Everyone from airplane manufactures to wedding planners make sure that even if one part doesn’t work the way it was designed to, the system will still work to complete the job. So, the question is, how does this apply to your marketing strategy? Certainly, in this world of tight budgets and increasing competition, you can’t afford to let your marketing message do anything less than succeed.
I’ve been following LinkedIn’s progress for quite a long time. I used to focus exclusively on employment and recruitment advertising so it was a no-brainer to be heavily engaged with LinkedIn back in the early days.
Have you ever wondered what kind of personality successful affiliate marketers have? There are some things that most successful affiliate marketers have in common, and that is the mindsets that allow them to achieve their goals. Let’s take a look at 7 aspects of affiliate marketing mindsets to get a better idea at what makes them so successful.
Content Marketing is the new Branding. It’s the way your audience thinks about your product or service. It’s a perception; an experience that marks your brand as either highly sought-after, missing the mark or somewhere in between.
Last week, Kristina and I attended SMU’s Annual Economic Forecast for 2014 out at the university’s Plano, TX campus. The event is hosted by SMU Cox School of Business located in Dallas and is always filled to capacity with local business and civic leaders. The dean of the business school, Dr. Albert W. Niemi, Jr., compiles the data and delivers the forecast every year.