Witmer Group Marketing Blog

7 Interesting Mindsets Of Highly Successful Affiliate Marketers

Have you ever wondered what kind of personality successful affiliate marketers have? There are some things that most successful affiliate marketers have in common, and that is the mindsets that allow them to achieve their goals. Let’s take a look at 7 aspects of affiliate marketing mindsets to get a better idea at what makes them so successful.

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Your Brand Is Equal To Your Content Marketing

Content Marketing is the new Branding. It’s the way your audience thinks about your product or service. It’s a perception; an experience that marks your brand as either highly sought-after, missing the mark or somewhere in between.

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Texas is Booming. Will Your Local Business Stand Out From the Crowd?

Last week, Kristina and I attended SMU’s Annual Economic Forecast for 2014 out at the university’s Plano, TX campus. The event is hosted by SMU Cox School of Business located in Dallas and is always filled to capacity with local business and civic leaders. The dean of the business school, Dr. Albert W. Niemi, Jr., compiles the data and delivers the forecast every year.

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Social Media is a Must. Not an Option.

What began as a fun way to stay in touch with friends and make new ones has now grown into a bustling, industry-buzzing business mainstay. Social media should be looked upon as an opportunity for businesses to be able to connect with their customers in a range of activities.

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Striking The Right Tone In Your Marketing Message

In current business culture, successful companies dedicate a lot of time to establishing a corporate culture that keeps employees engaged.  Big monitors, comfy chairs, a foosball table in the breakroom. While all of these things help to keep good employees around, they are not, typically, the product that is being sold.

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Can Hiring A “Ghostwriter” Improve Your Time Management Skills?

As a small business owner, you probably had a couple of goals when you started out:  Mainly to share your passion with the world (or at least your target market), and to make enough money so that you can keep the doors open.  While it seems like doing it all yourself is a great way to keep some of that hard earned money in your pocket, by using effective time management skills you can pave the way to even more success.

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Witmer Group Welcomes Managing Partner of Marketing, Branding and Strategy

Julia Gibson has served as a strategic partner to Witmer Group for the past two years and now brings her Marketing and Public Relations experience directly to Witmer clients as Managing Partner. In her new role, she will help steward existing client business and direct new business development. Previously Ms. Gibson was director of marketing and public relations for a national Oracle consultancy.

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Results Driven Marketing Spending

I believe that marketing is a continual balance of where to place your dollars. There are avenues that you know will help increase traffic but which are really difficult to put a tangible ROI on (unless you spend extra money on surveys, focus groups and research that is). These items are things like a killer logo, a sleek website look, a presence at local events, even a polished picture on LinkedIn and your company pages. These are all things that give clients and prospects confidence to spend money on you.

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