Witmer Group Marketing Blog

Businesses failing to invest in online marketing are going to find it more difficult to attract the right attention and to bring in new customers on a regular basis.

A major reason for this is that more and more people are turning to the online world to find what they need. This means that you have to be found there. It’s about more than just having a website, too, because that will not automatically make you visible online. You also need to make sure that you are investing in SEO, local marketing, and social media in order to create an online presence that is actually going to work for you.

People give a lot of lip service to the “team” thing, but there really are people who actually deliver on that promise.

Ok, so by now you know your small business needs to make social media part of your marketing plan. But, where to begin? Between the hashtags, followers, pins, posts, blogs, PPC, and SEO it can all be pretty overwhelming. And, surely you’d be great at any or all of these things if you just had the time – but you’ve got a business to run!

We’ve all heard the phrase fast, cheap or good. It’s often discussed when touting the options for levels of service. It makes sense in general, but resonates closer to my thoughts when thinking about web development.

Content marketing and content marketing strategy definitely interconnect, but they are not the same thing, contrary to what many people think.

The definition of conversation is the informal interchange of thoughts, information, etc., by spoken words; oral communication between persons; talk; colloquy; the ability to talk socially with others.

We do it intuitively, as naturally as breathing. We don’t really think about it (although sometimes we should). It just happens. We converse with one another because we were taught at a very young age to express ourselves. Conversation can be inspiring, informative, joyful, painful, empowering, and much more. But what makes it such an important topic right now in the age of everything digital?

Building a website won’t do much good to your business unless it is hosted on a secure and powerful server. So, look for a hosting company that has been around for a long time and has the capability to offer powerful web hosting services. Though there are numerous hosting companies in the market, they are not all equal when it comes to their capabilities and commitment towards their customers. So the onus lies on you, the consumer, to figure out which vendor to choose, for example let’s say web hosting services in Delhi.

Advertising is a very important aspect to your business. With today’s society, and economy being what it is, one great way to connect is by using online social sites such as Twitter, Facebook, Google+, etc. Not only is online marketing helpful, it is necessary to today’s advertising.

SEO is many things and a powerful way to make a measurable difference in your online marketing efforts. Let’s take a quick look at the value of optimizing for search engines and why you need it in your marketing and communication.