Ok, so by now you know your small business needs to make social media part of your marketing plan. But, where to begin? Between the hashtags, followers, pins, posts, blogs, PPC, and SEO it can all be pretty overwhelming. And, surely you’d be great at any or all of these things if you just had the time – but you’ve got a business to run!
We’ve all heard the phrase fast, cheap or good. It’s often discussed when touting the options for levels of service. It makes sense in general, but resonates closer to my thoughts when thinking about web development.
Content marketing and content marketing strategy definitely interconnect, but they are not the same thing, contrary to what many people think.
We do it intuitively, as naturally as breathing. We don’t really think about it (although sometimes we should). It just happens. We converse with one another because we were taught at a very young age to express ourselves. Conversation can be inspiring, informative, joyful, painful, empowering, and much more. But what makes it such an important topic right now in the age of everything digital?
Building a website won’t do much good to your business unless it is hosted on a secure and powerful server. So, look for a hosting company that has been around for a long time and has the capability to offer powerful web hosting services. Though there are numerous hosting companies in the market, they are not all equal when it comes to their capabilities and commitment towards their customers. So the onus lies on you, the consumer, to figure out which vendor to choose, for example let’s say web hosting services in Delhi.
Advertising is a very important aspect to your business. With today’s society, and economy being what it is, one great way to connect is by using online social sites such as Twitter, Facebook, Google+, etc. Not only is online marketing helpful, it is necessary to today’s advertising.
SEO is many things and a powerful way to make a measurable difference in your online marketing efforts. Let’s take a quick look at the value of optimizing for search engines and why you need it in your marketing and communication.
What are the distinctive personality and emotional benefits of your brand that are important to your customers? This customer-centric brand positioning is your compass for guiding all of your marketing initiatives – especially experiential marketing or simply, the way you interact with your customers. When you communicate emotions like brand trust, comfort and credibility, you’re making your customers’ experiences more meaningful, memorable and certainly worthy to share with others.
So, how did the website make them feel….?
I recently encountered a situation where my main account rep was delivering below average performance – I’d say he was ‘phoning it in’ for sure. It was subtle at first and gradually increased to the point where I was starting to expect less and less of this vendor. My expectations were rock bottom and I was in a prime mode to be swept away by another vendor.