Witmer Group Marketing Blog

Don’t let negative reviews destroy your online business reputation!  Everyone has heard the phrase, “any press is good press”. Vanna White has been credited with this statement. But, does this sentiment still hold true? Nowadays the inclination seems to be along the lines of, “bad news travels fast”. People now have an easily accessible venue to read and write reviews about you and your business. Unlike yester year, when the press was limited in range and the reach of your bad press was easily managed, anyone and everyone have courtside seats to your businesses lowest moments.

There are several link building practices that are available to increase your online marketing presence. The trick is finding the right kind of tactic for your business. It’s important you know what positive v. negative link building services are. Smart online marketing strategists must evolve as new standards that search engines, like Google, have continued to implement (such as Penguin). Smart businesses are following in kind.

Blogs, newsletters, e-letters and website content are all intricate parts of a successful marketing campaign. The obvious goal is continued customer engagement while maintaining relationships.  With everyone climbing aboard the “content train” how can you ensure your organization will stand out from the crowd?

Google Authorship and author rank.  Heard of these concepts?  Maybe you have if you follow Google’s algorithm updates as we do in content marketing, but there is a good chance you haven’t.  Google Authorship has been brewing on a low simmer and has just recently begun to capture the attention of content creators and SEO experts.  It is no secret that Google has been working on a way to link good content with authors, or as they say ‘agents’, for some time.  Google+ is the cornerstone of this effort.

It’s no secret that the easiest way to keep in touch with consumers is through email. Email distribution continues to lead consumer purchases more than any other marketing resource. A recent study by ExactTarget states that 66% of survey respondents indicated that they had made purchases based on a promotional email.

Formulating a successful marketing campaign can create an overwhelming sense of anxiety amongst busy business owners. When is the right time to engage a campaign? How do you know what questions to ask when getting your marketing campaign started in the right direction? The drive to promote your business can be undercut by the shear magnitude of consulting options available. The time comes when every savvy business owner realizes it’s time to bring in an expert – they need a marketing consultant.

We are always trying to encourage our clients to stay on top of their SEO efforts. Whether it be from blogging or through updated website content, everyone knows that content rules the realm. A fresh and content-rich website is your best chance of being recognized with Google’s ever-changing optimization algorithms. You can read all over the Internet to discover what you have to do to create the perfect, most visible website. The debate is on and there seem to be only a few things all the experts agree on – Content must be fresh and relevant.

Email communication is an integral and often successful component of a marketing campaign. For many years, it was a sure fire way to stay engaged with current and potential customers.  Increasingly sensitive email engagement filters are now changing this dynamic. The email communication you just sent may or may not find its way to the top of the targeted inbox.

How do you know it’s time to create your press release? Just because your business is small does not mean your company is not worthy of, or that it cannot reap the benefits of, a Press Release.  After consulting with several small business owners, I noticed a theme. They are all reluctant to pay the price to promote what they deem to be insignificant changes in their company.  Understandably, a small business does not often have the manpower to effectively do website management and public relations. Today’s small business owner has a virtual smorgasbord of social media marketing options to keep up with.  How does one guy do it all?  Most importantly, how does he know when he needs a Press Release?

With the recent tragedy on the East Coast leaving people without basic comforts and the loss of life it is important to remember that in branding strategy, the needs and moods of your consumers change.  Whether you are providing a tangible product or a service it is imperative to stay on top of current events in your target communities. You don’t want present an unconcerned or insensitive message to your audience.