Witmer Group Marketing Blog

Stay tuned with Witmer Group for marketing insight that builds increased ROI.

As we wave goodbye to another year and get ready to greet the new one, let's not just see it as a calendar change, but as an opportunity to level up our game in this ever-changing industry.

Learn how inbound marketing can transform your lead generation efforts into actual sales, guiding prospects through the buyer's journey with targeted content and nurturing strategies.

A thoughtfully crafted content calendar is vital for any business striving to manage its online marketing efforts effectively. Content calendars bring much-needed order and focus to disjointed content creation workflows.

Isn’t everyone a stranger until you get to know them? The concept of strangers is moot when you stop to think about it. Everyone you’ve ever known (unless they’re family) were strangers at first. So getting past the ‘fear of the unknown’ should be easier when you think about it like that.

While you’re optimizing your content for Google, younger generations are turning to social media to search for information

The COVID-19 pandemic was the catalyst that redefined the buyer's journey. The acceleration of digitization has forever altered how consumers interact with brands. From being digital-ready to digital-first and now to digital-only, the transition has been rapid, and the trajectory isn't reversing. 

Over the past two decades, LinkedIn has transformed itself from a simple professional networking tool into a dynamic platform for marketing, thought leadership, and brand awareness. It serves as an active marketplace where your company can interact directly with customers, prospects, and employees. 

Inbound marketing has emerged as a holistic approach integrating various digital channels to create a seamless customer experience. It’s a highly effective marketing methodology that aims to attract potential customers by providing valuable information and building long-lasting relationships. 

Whether you’re a CEO, sales rep, or business owner, your LinkedIn profile can be a powerful tool for generating leads, networking with potential clients, and closing deals. However, if your profile isn't optimized for sales, you could miss out on valuable opportunities.