Witmer Group Marketing Blog

The COVID-19 pandemic was the catalyst that redefined the buyer's journey. The acceleration of digitization has forever altered how consumers interact with brands. From being digital-ready to digital-first and now to digital-only, the transition has been rapid, and the trajectory isn't reversing. 

Over the past two decades, LinkedIn has transformed itself from a simple professional networking tool into a dynamic platform for marketing, thought leadership, and brand awareness. It serves as an active marketplace where your company can interact directly with customers, prospects, and employees. 

Inbound marketing has emerged as a holistic approach integrating various digital channels to create a seamless customer experience. It’s a highly effective marketing methodology that aims to attract potential customers by providing valuable information and building long-lasting relationships. 

Whether you’re a CEO, sales rep, or business owner, your LinkedIn profile can be a powerful tool for generating leads, networking with potential clients, and closing deals. However, if your profile isn't optimized for sales, you could miss out on valuable opportunities. 

Does it seem like potential customers are continuously slipping through your fingers? Lead Nurturing Workflows are here to save the day. In this blog, we will share a few steps and discuss how these workflows can help you win prospects over.

Effectively marketing your IT company means staying on top of the latest trends, technologies, and customer demands to ensure a steady stream of new leads and clients.

Inbound marketing is a strategy that uses various tactics to attract customers and prospects to a product or service. One key component of inbound marketing is optimizing landing pages. A landing page is a page on a website that visitors “land” on when they click a link from an email, social media post, or another form of advertising.