Witmer Group Marketing Blog

The strength of your brand presence will impact your business’s profitability, stability, and position in today’s competitive marketplace.

This was my first HubSpot bootcamp, so while I have a huge amount of respect and love for HubSpot, I did not really know what to expect. Having done certifications, training and one on one training I expected quality but didn’t fully understand the power of the group vibe, fast pace and back and forth communication from the instructors and fellow boot camp attendees. 

The digital world of technology is transforming how we think, do business, live, and evolve. Embrace it.

Previously best practices were recommended and considered a valid guardrail against unsolicited, flimsy emails. However, starting in February 2024, Google and Yahoo will require senders to implement email authentication alongside other significant policy changes surrounding consent and engagement. 

Stay tuned with Witmer Group for marketing insight that builds increased ROI.

As we wave goodbye to another year and get ready to greet the new one, let's not just see it as a calendar change, but as an opportunity to level up our game in this ever-changing industry.

Learn how inbound marketing can transform your lead generation efforts into actual sales, guiding prospects through the buyer's journey with targeted content and nurturing strategies.

A thoughtfully crafted content calendar is vital for any business striving to manage its online marketing efforts effectively. Content calendars bring much-needed order and focus to disjointed content creation workflows.

Inbound marketing establishes your business as an industry authority, fostering trust and confidence   among prospects, leading to smoother and faster sales processes. Because inbound marketing helps you build trust and credibility with your target audience, it's a given that providing them with helpful content that solves their problems will instill trust in your brand.

Isn’t everyone a stranger until you get to know them? The concept of strangers is moot when you stop to think about it. Everyone you’ve ever known (unless they’re family) were strangers at first. So getting past the ‘fear of the unknown’ should be easier when you think about it like that.