Witmer Group Marketing Blog

While you’re optimizing your content for Google, younger generations are turning to social media to search for information

The COVID-19 pandemic was the catalyst that redefined the buyer's journey. The acceleration of digitization has forever altered how consumers interact with brands. From being digital-ready to digital-first and now to digital-only, the transition has been rapid, and the trajectory isn't reversing. 

In the vibrant world of marketing and advertising, I've spent a quarter of a century learning, growing, and helping businesses reach their fullest potential. After those enriching 25 years, I decided to launch my own company, offering more agile, strategic marketing solutions that allow clients to respond swiftly to the ever-evolving marketplace and technological landscape.

I never set out to be a project manager. But when I was offered the opportunity to manage projects and client interactions at a marketing company, I knew it was a challenge I couldn't pass up.

Webinars can be powerful marketing tools that allow you to increase market share, drive new leads, and sell more products and services. However, if you think you can get away with “winging it,” think again—much like everything else in life, a subpar effort produces sub-par results.

Over the past two decades, LinkedIn has transformed itself from a simple professional networking tool into a dynamic platform for marketing, thought leadership, and brand awareness. It serves as an active marketplace where your company can interact directly with customers, prospects, and employees. 

Inbound marketing has emerged as a holistic approach integrating various digital channels to create a seamless customer experience. It’s a highly effective marketing methodology that aims to attract potential customers by providing valuable information and building long-lasting relationships. 

Web development has evolved rapidly since its inception. With each passing year, new trends emerge and shape how we interact with the digital world. As we look towards the future, several key trends stand out for their potential to revolutionize the web development landscape. 

Whether you’re a CEO, sales rep, or business owner, your LinkedIn profile can be a powerful tool for generating leads, networking with potential clients, and closing deals. However, if your profile isn't optimized for sales, you could miss out on valuable opportunities. 

Does it seem like potential customers are continuously slipping through your fingers? Lead Nurturing Workflows are here to save the day. In this blog, we will share a few steps and discuss how these workflows can help you win prospects over.