As we head into the new year, many marketing leaders expect the next twelve months to present several unique challenges. A possible upcoming recession, an uncertain labor market, and keeping up with the latest trends are just a few things that could complicate efforts to market your business in 2023.
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Marketing is a full-time job and then some. Especially when it comes to social media—an insatiable beast that requires content to devour 24 hours a day, 7 days a week.
Since the early days of the Google search engine, website owners have been trying to figure out how to get their websites ranked higher in the organic search results—some more successfully than others.
Did you know that the average TikTok user spends over 1-½ hours daily on the social media app?
Email, social media, and instant messaging (e.g., Slack) are three of the most common communication channels in the workplace. One of the biggest drawbacks of communicating via the written word is that the sender cannot express body language, tone of voice, and facial expressions.
The average marketer or business owner is flooded with a seemingly endless list of tasks to perform as they attempt to move the lead down the funnel. Workflow automation software seeks to automate many of these manual tasks, such as:
Branding is often the deciding factor when consumers make a purchasing decision. If you have poor or no branding, there’s an extremely good chance that your competitors have greater market share and sales.