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It’s hard to escape the natural human tendency to bask in the limelight of success; revel in the glow of winning, yet despite our inclination to take the bows and rally to the second curtain call – the truth is we never really reach the summit all on our own.
We’ve been following the various trends published and projected for 2018 and we think there are two stand outs to take decisive action on.
Why is it that marketing budgets are the first thing to get slashed when things get tight? It’s a common malady and insanely wrong. Sure, most advertising in the traditional sense is far too expensive for many small businesses, and even though there are a million digital tools available to market yourself, how do you know which one is best?
Customizing your website, designing it to your own liking and choosing the right digital tools for work is the necessary first step for establishing your online presence. Still, your work doesn’t end here, in fact, it only just begins. You see, while it is true that a website promotes you 24/7, while no employee can keep up with this kind of dedicated work, in order to give their best, these websites need to be maintained and regularly updated. This last part is particularly important, seeing as how even some of the most cutting-edge digital tools and resources might start malfunctioning if they get outdated. With this in mind and without further ado, here are top 6 reasons why you should update your website regularly.
Raising awareness and successfully interacting with prospective customers is top of mind for marketers. That’s why social media marketing and blogging are so important.
Featured Snippets (sometimes known as Answer Boxes) usually answer questions like Who, What, When, Where, Why, and How, but you don’t have to include all of these words in your search. These short, to-the-point answers show up at the top of the first page of Google search results.
As the holiday season approaches, it is quite the appropriate time to start implementing your promotional tactics. The common assumption among small business owners is that the holiday season is a low season because most people are on vacation, spending time with their loved ones. However, the opposite is true; most of your clients will be on social media during the holidays. Remember that shopping forms an integral part of people’s activities during the holidays. And they would definitely go to social media channels to search for products and services that interest them.The consumers are already on the spending mood so, why not capitalize on that?
As of two years ago this January, the increase in smartphone web traffic had increased by 68 percent in the U.S. with declines in both tablet and desktop traffic.
Whether you’re a new startup or just ready to upgrade your website to something snappier, the conundrum of where to start may be keeping you up at night. Before you start getting bags under your eyes, listen up. It’s easier than you think if you have a plan and organize your time. Here are some tried and true steps to follow to get you going.
Email marketing. Everyone uses it. But not everyone uses it effectively. Understanding that email marketing is not a one-shot event, but instead, a process aimed at creating a conversation to lead to new business is your first step.