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Previously best practices were recommended and considered a valid guardrail against unsolicited, flimsy emails. However, starting in February 2024, Google and Yahoo will require senders to implement email authentication alongside other significant policy changes surrounding consent and engagement.
Stay tuned with Witmer Group for marketing insight that builds increased ROI.
As we wave goodbye to another year and get ready to greet the new one, let's not just see it as a calendar change, but as an opportunity to level up our game in this ever-changing industry.
Learn how inbound marketing can transform your lead generation efforts into actual sales, guiding prospects through the buyer's journey with targeted content and nurturing strategies.
A thoughtfully crafted content calendar is vital for any business striving to manage its online marketing efforts effectively. Content calendars bring much-needed order and focus to disjointed content creation workflows.
Inbound marketing establishes your business as an industry authority, fostering trust and confidence among prospects, leading to smoother and faster sales processes. Because inbound marketing helps you build trust and credibility with your target audience, it's a given that providing them with helpful content that solves their problems will instill trust in your brand.
Isn’t everyone a stranger until you get to know them? The concept of strangers is moot when you stop to think about it. Everyone you’ve ever known (unless they’re family) were strangers at first. So getting past the ‘fear of the unknown’ should be easier when you think about it like that.
The impact of digitalization on the economy has heavily influenced how people make purchases. Businesses nowadays need to be quick, attentive, and understanding. The COVID-19 pandemic saw millions of new people embrace online shopping, as it offered a safe and convenient alternative to in-store buying.
While you’re optimizing your content for Google, younger generations are turning to social media to search for information
The COVID-19 pandemic was the catalyst that redefined the buyer's journey. The acceleration of digitization has forever altered how consumers interact with brands. From being digital-ready to digital-first and now to digital-only, the transition has been rapid, and the trajectory isn't reversing.