Witmer Group Marketing Blog

Effectively marketing your IT company means staying on top of the latest trends, technologies, and customer demands to ensure a steady stream of new leads and clients.

In the B2B content marketing world, creating high-quality, relevant content is essential to capturing the attention of your target audience. Great content helps build trust and ultimately drives new leads or sales. 

Inbound marketing is a strategy that uses various tactics to attract customers and prospects to a product or service. One key component of inbound marketing is optimizing landing pages. A landing page is a page on a website that visitors “land” on when they click a link from an email, social media post, or another form of advertising. 

Deep learning and AI are strategic tools for marketers to integrate into sales and marketing.

Artificial intelligence (AI) is rapidly changing how we work, live, and play. From self-driving cars to personalized chatbots, AI has shown remarkable potential in many different areas of life.