Social Marketing Content Marketing Inbound Marketing

Marketing Trends to Keep an Eye on for 2024

WG Team

Stay tuned with Witmer Group for marketing insight that builds increased ROI.

We have researched several marketing trends making waves for 2024. While it’s impossible to keep up with everything, it is important to stay informed on trends and technologies that are relevant to your business. Let’s take a look at what’s ahead.

Voice Search

8.4 billion -- That’s the estimated number of digital voice assistants (Alexa, Siri or Cortana) that will be active in 2024. That’s more people than on the planet!

This begs the question:  Is text-based SEO taking a back seat to the rise of voice search?

Not exactly, however, brands must broaden their SEO strategy beyond text-based search and integrate a voice search optimization (VSO) game plan built to capture every spoken word and pattern.

From websites to blogs to paid ad campaigns, infusing online content with relevant, long-tail keywords is indispensable to any marketer’s SEO playbook. But today, 90% of consumers believe that voice search is faster and more convenient than text search.

More on that to come.

AI  Personalized

AI can no longer be ignored. It’s here to stay and AI-powered personalization will take center stage. We can show you how AI can help tailor content, ads, and customer experiences based on individual preferences and behaviors. And of course, we know that ethical considerations and the importance of maintaining human touch is critical in leveraging AI.

Augmented Reality (AR)

AR will continue to transform customer experiences in 2024. We will show you how to leverage AR to create immersive and interactive campaigns that captivate and engage your audience. From virtual try-ons to AR-powered product demonstrations, we'll uncover the endless possibilities of AR in marketing.

Sustainable Marketing

Greater awareness of the environment continues to increase and sustainable and purpose-driven marketing will gain traction in 2024. We'll delve into how brands can align their values with consumers' expectations to build trust and loyalty. From eco-friendly packaging to cause-related marketing, we'll share strategies to make a positive impact while growing your business.

Evolving Social Media 

Social media is constantly evolving, and in 2024, we'll witness new features, algorithms, and platforms that will shape the way we engage with our audiences. Emerging platforms and strategies such as those listed here will serve to leverage social media trends and enhance brand visibility.

  • Longer, more original content
  • Product placement
  • More casual storytelling
  • More AI integrations
  • More use of nostalgia, vintage promos
  • Nearly half of Gen Z is using TikTok and Instagram for search instead of Google
  • More selectivity with platforms
  • Storytelling mid-way through a post instead of at the beginning 
  • A shift toward gated content
  • Instagram gaining strength

Conclusion

Staying up on relevant marketing trends will give you valuable insight for planning your marketing. From optimizing for voice search to embracing AI-powered personalization, there are plenty of exciting opportunities to explore. Remember to adapt these trends to fit your brand's unique voice and objectives.

Stay tuned for our upcoming blog posts, where we'll deep dive into each of these 2024 marketing trends, providing you with actionable tips and case studies. Meanwhile, download the Witmer Group Inbound Marketing eBook for actionable tips on how to attract prospect, leads, and sales.