Witmer Group Marketing Blog

The Importance of Early Marketing

Starting a business is a thrilling adventure filled with potential, but it's important to remember that sound marketing strategies lay at the heart of long-term success. Early marketing efforts, however modest, can be pivotal. During the initial stages, rely on your network—friends, family, and peers—to build momentum, but remember, this network will eventually reach its limit. Knowing this, start your marketing efforts early—take a small percentage of whatever resources you have, be it time or money, and invest it in growing beyond your immediate circle.

In today's digital landscape, businesses are finding innovative ways to engage with their audiences. Among these, value-based storytelling emerges as a transformative approach to not only captivate but also build lasting relationships. Recently, in a live discussion on "Ready Set Action," guests explored how storytelling tied to core values can profoundly impact small and medium-sized enterprises, as well as define roles within organizations.

Welcome to the world of visual branding, where we unlock the secrets to elevating your look and making a statement in your industry. In a recent Ready. Set. Action. episode we chatted with visual branding expert Jo Espejo and learned so much. Here Jo shares her expertise and reveals her three tips to elevate your brand’s appearance, making it cohesive and powerful.

In the ever-evolving landscape of technology, artificial intelligence (AI) stands as a formidable force set to revolutionize industries across the board. On a recent episode of the "Ready. Set. Action.", hosts Kristina Witmer and Debra Horowitz sat down with Omer Jamal, CEO of AQX, to delve into the transformative potential of AI for small and medium-sized businesses (SMBs).

It’s no secret that marketing in the tech services space is challenging for many reasons. For one thing, keeping up with the rapid-fire changes in technology is a daily, immediate demand. Finding the distinct differentiator that sets one tech services company apart within a saturated market requires insight, strategy, and perseverance. Then there’s the knowledge gap – educational content is essential and audiences are savvy and expect solid answers that align with their needs. 

Since most tech buyers are online, a strong digital marketing strategy is crucial to reach them throughout their buying journey.

Kristina Witmer's marketing journey started with a bang – well, more like a dial-up modem bang. Back in college, she was a tech-savvy trailblazer, co-running a local bulletin board system (BBS) and geeking out over the power of online connections (way before Facebook was even a twinkle in Zuckerberg's eye!).

Enduring success relies on marketing and sales working as a team.

Changes that result in smoother workflows and greater customer satisfaction are well worth the time to implement.