Witmer Group Marketing Blog

The Power 50 Award is a distinguished list of 50 female achievers and influencers who make a decisive impact in a variety of industries in Corporate America.

After years of being consigned to research labs and sci-fi stories, artificial intelligence has finally started to make its way into the mainstream. Technologies such as machine learning, computer vision, and natural language processing are changing the way how we approach various technical, commercial, and theoretical problems. There are now consumer-grade, as well as enterprise-level AI-powered products available on the market, which is further accelerating their adoption rate by individuals and businesses alike.

If this sounds like an intro to a bad joke, it isn’t.

How paid media works.

It’s hard to escape the natural human tendency to bask in the limelight of success; revel in the glow of winning, yet despite our inclination to take the bows and rally to the second curtain call – the truth is we never really reach the summit all on our own.

We’ve been following the various trends published and projected for 2018 and we think there are two stand outs to take decisive action on.

Why is it that marketing budgets are the first thing to get slashed when things get tight? It’s a common malady and insanely wrong. Sure, most advertising in the traditional sense is far too expensive for many small businesses, and even though there are a million digital tools available to market yourself, how do you know which one is best?

Customizing your website, designing it to your own liking and choosing the right digital tools for work is the necessary first step for establishing your online presence. Still, your work doesn’t end here, in fact, it only just begins. You see, while it is true that a website promotes you 24/7, while no employee can keep up with this kind of dedicated work, in order to give their best, these websites need to be maintained and regularly updated. This last part is particularly important, seeing as how even some of the most cutting-edge digital tools and resources might start malfunctioning if they get outdated. With this in mind and without further ado, here are top 6 reasons why you should update your website regularly.

Raising awareness and successfully interacting with prospective customers is top of mind for marketers. That’s why social media marketing and blogging are so important. 

Featured Snippets (sometimes known as Answer Boxes) usually answer questions like Who, What, When, Where, Why, and How, but you don’t have to include all of these words in your search. These short, to-the-point answers show up at the top of the first page of Google search results.