Do you ever wonder if sending emails, whether to subscribers or prospective customers, really does any good at all? It can be frustrating when you put so much effort into an email campaign and get little results.
Powerful, quality content will give you more of the traffic you seek, so loosen your hold on the old rules and get friendly with the new ones. To deliver relevant, newsworthy content means getting to know your target market better; how to leverage your offering to the right audience.
Your content can be airtight and brilliant, written with the aplomb of a literary genius and still miss the point. In other words, will your content help the reader with information they want and can use, a solution they need, or simply guide them to a smart next step?
When planning your content strategy, brand monitoring may not be the first thing that comes to mind. But in actual fact, brand monitoring is an essential part of a sophisticated – and successful – content strategy. It’s the cornerstone of great brands who care about their audience, and should be at the heart of your marketing strategy. Read on to find out how (and why) brand monitoring is so essential for your brand strategy.
If you have a business, you probably have done some marketing. Maybe you have outsourced the marketing efforts to an agency. In any case, have you ever wondered if you have managed to squeeze every single drop of sunshine goodness out of the resources you spent on the marketing campaign?
You’re starting to see your data pilling up everywhere and you’re feeling guilty for not harvesting the precious insights you know you should. Moreover, data science, predictive analytics, machine learning and AI all seem like common phrases nowadays. But how do you actually get started?
What does it take to get people’s attention? These days, a lot. With so much data flying around vying for the notice of potential customers, buyers, and members, what does it take to stand out – to capture the attention of your target audience and hold on to it long enough for the message to soak in and influence their decision making?
Addison, Texas, August 8, 2018. Witmer Group, known for its strategic expertise and tactical execution of all forms of digital marketing is proud to announce the addition of Data Scientist, Joo Ann Lee to its digital marketing team.
The Power 50 Award is a distinguished list of 50 female achievers and influencers who make a decisive impact in a variety of industries in Corporate America.
After years of being consigned to research labs and sci-fi stories, artificial intelligence has finally started to make its way into the mainstream. Technologies such as machine learning, computer vision, and natural language processing are changing the way how we approach various technical, commercial, and theoretical problems. There are now consumer-grade, as well as enterprise-level AI-powered products available on the market, which is further accelerating their adoption rate by individuals and businesses alike.