If you have a business, you probably have done some marketing. Maybe you have outsourced the marketing efforts to an agency. In any case, have you ever wondered if you have managed to squeeze every single drop of sunshine goodness out of the resources you spent on the marketing campaign?
You’re starting to see your data pilling up everywhere and you’re feeling guilty for not harvesting the precious insights you know you should. Moreover, data science, predictive analytics, machine learning and AI all seem like common phrases nowadays. But how do you actually get started?
What does it take to get people’s attention? These days, a lot. With so much data flying around vying for the notice of potential customers, buyers, and members, what does it take to stand out – to capture the attention of your target audience and hold on to it long enough for the message to soak in and influence their decision making?
Addison, Texas, August 8, 2018. Witmer Group, known for its strategic expertise and tactical execution of all forms of digital marketing is proud to announce the addition of Data Scientist, Joo Ann Lee to its digital marketing team.
The Power 50 Award is a distinguished list of 50 female achievers and influencers who make a decisive impact in a variety of industries in Corporate America.
After years of being consigned to research labs and sci-fi stories, artificial intelligence has finally started to make its way into the mainstream. Technologies such as machine learning, computer vision, and natural language processing are changing the way how we approach various technical, commercial, and theoretical problems. There are now consumer-grade, as well as enterprise-level AI-powered products available on the market, which is further accelerating their adoption rate by individuals and businesses alike.
If this sounds like an intro to a bad joke, it isn’t.
How paid media works.
It’s hard to escape the natural human tendency to bask in the limelight of success; revel in the glow of winning, yet despite our inclination to take the bows and rally to the second curtain call – the truth is we never really reach the summit all on our own.
We’ve been following the various trends published and projected for 2018 and we think there are two stand outs to take decisive action on.