Witmer Group Marketing Blog

Unite Sales and Marketing with a Drip of TLC

Although the concept of drip marketing is commonly known among most marketers, it is often underutilized and a missed opportunity considering it is a powerful, proven way to unite sales and marketing. Here are a few of the ways you can implement this concept in new, creative ways that will generate momentum for your business.

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Setting Up Your Drip Email Campaign

You’ve made an important decision to embrace drip email campaigning, so now that you’ve got the strategic portion figured out, the next step is to get it set up. First, identify your target audience or audiences and put them in the right list. This is where we define settings for when each type of email is sent out.

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Marketing with Style: Fashionista’s View on Power of Digital Marketing

People ask me quite often, ‘why make the leap from fashion to digital marketing?’ when they don’t see the career connection, but for me it was simple. We live in a digital age. The consumer rules, and people want and expect the instant gratification that digital marketing and social media help facilitate. And with that expectation comes changes in trends and new technology to continually optimize the customer experience. This is not unlike the ever-changing styles from the runway or the different, many times hectic, day-to-day in the fast paced world of fashion. I thrive in such an environment where the only constant is change. The two worlds are more connected than many realize. And if the digital world is where the business seems to be moving to me, why wouldn’t I want to be a part of the movement that helps bring all things luxury and glamour to my fingertips?

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How to Make the Most of Social Media Marketing for Your Business

You may have heard of the term “social media marketing” countless times already. If you have a B2B company, you may be wondering about how to use social media marketing for your B2B efforts. You may think that you can’t reach your clients on social media, as is the belief of most companies in B2B. But with over a billion active users daily on Facebook alone, the probabilities are that you can use social media marketing for your B2B campaigns. In this article, we will see how you can do just that.

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5 Tips for Startups New to SEO & PPC

Most startup business owners know they need a strong online presence. For products to be seen, they need to reach the top of search engines. Otherwise, they might as well not exist. It’s as simple as that. And, to do this, you need to have a strong search engine optimization and pay-per-click strategy.

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