People ask me quite often, ‘why make the leap from fashion to digital marketing?’ when they don’t see the career connection, but for me it was simple. We live in a digital age. The consumer rules, and people want and expect the instant gratification that digital marketing and social media help facilitate. And with that expectation comes changes in trends and new technology to continually optimize the customer experience. This is not unlike the ever-changing styles from the runway or the different, many times hectic, day-to-day in the fast paced world of fashion. I thrive in such an environment where the only constant is change. The two worlds are more connected than many realize. And if the digital world is where the business seems to be moving to me, why wouldn’t I want to be a part of the movement that helps bring all things luxury and glamour to my fingertips?