7 Ways to Spruce Up Your Visual Content Strategy
Marketing is changing — digital offers us opportunities to track and measure marketing results like never before, but why do so many businesses still struggle with content marketing?
Don’t Let Drip Marketing Scare You
At this point drip marketing is a common term among marketing professionals. And, there are numerous marketing automation tools that will support you in this process.
Engage the Powerful Potential of a Fractional CMO
Maybe you’re a few months into your new start-up or perhaps you’re a seasoned corporate executive – either way when you need strategic guidance with marketing (and quickly), where do you turn?
The demand for Google Pixel surpassed expectations
If buying a Google Pixel phone was high on your list this year, we advise you to stay patient. Google obviously didn’t anticipate such a high demand for this device, as the Pixel phone exceeded their expectations significantly.
Unite Sales and Marketing with a Drip of TLC
Although the concept of drip marketing is commonly known among most marketers, it is often underutilized and a missed opportunity considering it is a powerful, proven way to unite sales and marketing. Here are a few of the ways you can implement this concept in new, creative ways that will generate momentum for your business.
Back to the Future of Marketing.
Did We Ever Really Leave?
A Few Basic Things to Know About Conversion Rate Optimization
Most everyone understands that conversion happens when a visitor to your website takes an action that you want them to take.
Setting Up Your Drip Email Campaign
You’ve made an important decision to embrace drip email campaigning, so now that you’ve got the strategic portion figured out, the next step is to get it set up. First, identify your target audience or audiences and put them in the right list. This is where we define settings for when each type of email is sent out.
Effective Drip Campaigns Re-Engage and Change Minds
Two important elements of drip marketing are: 1) be sure your drip campaign contains a well-thought- out Renewal message that is sincere and timely; and 2) craft a finely-tuned message to positively reach Unsubscribes.
Marketing with Style: Fashionista’s View on Power of Digital Marketing
People ask me quite often, ‘why make the leap from fashion to digital marketing?’ when they don’t see the career connection, but for me it was simple. We live in a digital age. The consumer rules, and people want and expect the instant gratification that digital marketing and social media help facilitate. And with that expectation comes changes in trends and new technology to continually optimize the customer experience. This is not unlike the ever-changing styles from the runway or the different, many times hectic, day-to-day in the fast paced world of fashion. I thrive in such an environment where the only constant is change. The two worlds are more connected than many realize. And if the digital world is where the business seems to be moving to me, why wouldn’t I want to be a part of the movement that helps bring all things luxury and glamour to my fingertips?