Why is it that marketing budgets are the first thing to get slashed when things get tight? It’s a common malady and insanely wrong. Sure, most advertising in the traditional sense is far too expensive for many small businesses, and even though there are a million digital tools available to market yourself, how do you know which one is best?
Customizing your website, designing it to your own liking and choosing the right digital tools for work is the necessary first step for establishing your online presence. Still, your work doesn’t end here, in fact, it only just begins. You see, while it is true that a website promotes you 24/7, while no employee can keep up with this kind of dedicated work, in order to give their best, these websites need to be maintained and regularly updated. This last part is particularly important, seeing as how even some of the most cutting-edge digital tools and resources might start malfunctioning if they get outdated. With this in mind and without further ado, here are top 6 reasons why you should update your website regularly.
Raising awareness and successfully interacting with prospective customers is top of mind for marketers. That’s why social media marketing and blogging are so important.
Featured Snippets (sometimes known as Answer Boxes) usually answer questions like Who, What, When, Where, Why, and How, but you don’t have to include all of these words in your search. These short, to-the-point answers show up at the top of the first page of Google search results.
Recently someone gave me a box of assorted canned goods. They were all in good condition, none were expired, but unfortunately the wrappers had been removed. From all of them. We spent the next few weeks playing “guess what we’re having for dinner!” as we would open one can at a time and work them into our meal for the evening.
I hope you’re taking some time to find happiness in all this cold! Dallas has been cold this month, but I have to admit, the snow was pretty. And it was a good excuse to stay home, fix some tea, get caught up on some social media happenings and reflect on upcoming events.
As the holiday season approaches, it is quite the appropriate time to start implementing your promotional tactics. The common assumption among small business owners is that the holiday season is a low season because most people are on vacation, spending time with their loved ones. However, the opposite is true; most of your clients will be on social media during the holidays. Remember that shopping forms an integral part of people’s activities during the holidays. And they would definitely go to social media channels to search for products and services that interest them.The consumers are already on the spending mood so, why not capitalize on that?
In today’s day and age, small businesses are looking for new ways to expand. One such way is to create a mobile presence. After all, several people use smartphones for their shopping needs. It has gotten to the point where, if you don’t have a mobile app, you won’t be noticed.
As of two years ago this January, the increase in smartphone web traffic had increased by 68 percent in the U.S. with declines in both tablet and desktop traffic.
Whether you’re a new startup or just ready to upgrade your website to something snappier, the conundrum of where to start may be keeping you up at night. Before you start getting bags under your eyes, listen up. It’s easier than you think if you have a plan and organize your time. Here are some tried and true steps to follow to get you going.