How Many Data Scientists Does It Take to Boost Your Marketing ROI?
If this sounds like an intro to a bad joke, it isn’t.
Digitally Speaking… The integration of Paid, Owned and Earned Media will ultimately drive marketing results.
How paid media works.
What Makes Achievement Achievable? The Inevitable Value of Teamwork
It’s hard to escape the natural human tendency to bask in the limelight of success; revel in the glow of winning, yet despite our inclination to take the bows and rally to the second curtain call – the truth is we never really reach the summit all on our own.
2018 Marketing Trends to Keep an Eye On
We’ve been following the various trends published and projected for 2018 and we think there are two stand outs to take decisive action on.
7 Smart Ways to Promote Your Business and Not Go Broke
Why is it that marketing budgets are the first thing to get slashed when things get tight? It’s a common malady and insanely wrong. Sure, most advertising in the traditional sense is far too expensive for many small businesses, and even though there are a million digital tools available to market yourself, how do you know which one is best?
6 Reasons Why You Should Update Your Website Regularly
Customizing your website, designing it to your own liking and choosing the right digital tools for work is the necessary first step for establishing your online presence. Still, your work doesn’t end here, in fact, it only just begins. You see, while it is true that a website promotes you 24/7, while no employee can keep up with this kind of dedicated work, in order to give their best, these websites need to be maintained and regularly updated. This last part is particularly important, seeing as how even some of the most cutting-edge digital tools and resources might start malfunctioning if they get outdated. With this in mind and without further ado, here are top 6 reasons why you should update your website regularly.
Capture More Leads with Downloadable Content
Raising awareness and successfully interacting with prospective customers is top of mind for marketers. That’s why social media marketing and blogging are so important.
What are Featured Snippets and Do I Need Them?
Featured Snippets (sometimes known as Answer Boxes) usually answer questions like Who, What, When, Where, Why, and How, but you don’t have to include all of these words in your search. These short, to-the-point answers show up at the top of the first page of Google search results.
Do They Even Know What You’re Selling?
Recently someone gave me a box of assorted canned goods. They were all in good condition, none were expired, but unfortunately the wrappers had been removed. From all of them. We spent the next few weeks playing “guess what we’re having for dinner!” as we would open one can at a time and work them into our meal for the evening.
Social Media Happenings
I hope you’re taking some time to find happiness in all this cold! Dallas has been cold this month, but I have to admit, the snow was pretty. And it was a good excuse to stay home, fix some tea, get caught up on some social media happenings and reflect on upcoming events.