Recently someone gave me a box of assorted canned goods. They were all in good condition, none were expired, but unfortunately the wrappers had been removed. From all of them. We spent the next few weeks playing “guess what we’re having for dinner!” as we would open one can at a time and work them into our meal for the evening.
I hope you’re taking some time to find happiness in all this cold! Dallas has been cold this month, but I have to admit, the snow was pretty. And it was a good excuse to stay home, fix some tea, get caught up on some social media happenings and reflect on upcoming events.
As the holiday season approaches, it is quite the appropriate time to start implementing your promotional tactics. The common assumption among small business owners is that the holiday season is a low season because most people are on vacation, spending time with their loved ones. However, the opposite is true; most of your clients will be on social media during the holidays. Remember that shopping forms an integral part of people’s activities during the holidays. And they would definitely go to social media channels to search for products and services that interest them.The consumers are already on the spending mood so, why not capitalize on that?
In today’s day and age, small businesses are looking for new ways to expand. One such way is to create a mobile presence. After all, several people use smartphones for their shopping needs. It has gotten to the point where, if you don’t have a mobile app, you won’t be noticed.
As of two years ago this January, the increase in smartphone web traffic had increased by 68 percent in the U.S. with declines in both tablet and desktop traffic.
Whether you’re a new startup or just ready to upgrade your website to something snappier, the conundrum of where to start may be keeping you up at night. Before you start getting bags under your eyes, listen up. It’s easier than you think if you have a plan and organize your time. Here are some tried and true steps to follow to get you going.
Email marketing. Everyone uses it. But not everyone uses it effectively. Understanding that email marketing is not a one-shot event, but instead, a process aimed at creating a conversation to lead to new business is your first step.
Marketing is changing — digital offers us opportunities to track and measure marketing results like never before, but why do so many businesses still struggle with content marketing?
At this point drip marketing is a common term among marketing professionals. And, there are numerous marketing automation tools that will support you in this process.
Maybe you’re a few months into your new start-up or perhaps you’re a seasoned corporate executive – either way when you need strategic guidance with marketing (and quickly), where do you turn?