Witmer Group Marketing Blog

Knowing Your Company, Audience & Social Media

There are an infinite number of social media platforms, with Facebook, Twitter and LinkedIn alternating the top 3 spots. And while there are many social venues, you need to know who is using what. If you’re a company that has a mostly older fan-base, Instagram or Snapchat might not be the best way to reach them.

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How Marketing Automation Can Help You Succeed

Whether you are a small business owner with simple website demands or a large business marketing strategist that must manage sales teams or channel support programs, campaign tracking using marketing automation is an imperative aspect to the success of your website.

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How To Use Instagram As A Marketing Tool

It’s not surprising that businesses around the world use social networking as a marketing tool. Facebook, Twitter or Instagram have the power to spread the word and to make a brand more famous, generating interaction with customers.

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