As a member of Generation Y, society & businesses assume that I’m on my phone constantly and am a social media guru. This stereotype couldn’t be further from the truth. I have never had the latest SmartPhone or iPhone, didn’t know what Facebook actually was until I went to college, and more recently; I’m still a little foggy about Instagram & Snapchat. However, I don’t think I’m alone. Whether it’s a big corporation that’s been around for a long time, or a small business that doesn’t have the resources to hire a social media person, social media is still a mysterious beast to conquer. And even though it hasn’t been around long, it is an evolving phenomenon that can be overwhelming and confusing.