Witmer Group Marketing Blog

Did We Ever Really Leave?

Most everyone understands that conversion happens when a visitor to your website takes an action that you want them to take.

You’ve made an important decision to embrace drip email campaigning, so now that you’ve got the strategic portion figured out, the next step is to get it set up. First, identify your target audience or audiences and put them in the right list. This is where we define settings for when each type of email is sent out.

Two important elements of drip marketing are: 1) be sure your drip campaign contains a well-thought- out Renewal message that is sincere and timely; and 2) craft a finely-tuned message to positively reach Unsubscribes.

People ask me quite often, ‘why make the leap from fashion to digital marketing?’ when they don’t see the career connection, but for me it was simple. We live in a digital age. The consumer rules, and people want and expect the instant gratification that digital marketing and social media help facilitate. And with that expectation comes changes in trends and new technology to continually optimize the customer experience. This is not unlike the ever-changing styles from the runway or the different, many times hectic, day-to-day in the fast paced world of fashion. I thrive in such an environment where the only constant is change. The two worlds are more connected than many realize. And if the digital world is where the business seems to be moving to me, why wouldn’t I want to be a part of the movement that helps bring all things luxury and glamour to my fingertips?

You may have heard of the term “social media marketing” countless times already. If you have a B2B company, you may be wondering about how to use social media marketing for your B2B efforts. You may think that you can’t reach your clients on social media, as is the belief of most companies in B2B. But with over a billion active users daily on Facebook alone, the probabilities are that you can use social media marketing for your B2B campaigns. In this article, we will see how you can do just that.

Addison,Texas  — Witmer Group was among the sponsors of the PSY Fore Victory Golf Tournament in support of The Women’s Center of Tarrant County, a respected, community-based organization helping women and families overcome violence, crisis and poverty.

Given the fact that everyone, including your customers has the access and power to write a public review of what they think about your business, the answer would have to be a resounding “Yes”. Opinions, reviews, commentary, whatever you want to call it matter very much.

There has been a lot of hoopla around Google’s recent live presentation where they shared their plans for world dominance, er, I mean greater tools for you as marketers.