Witmer Group Marketing Blog

Opinions and Reviews: Do They Really Matter So Much?

Given the fact that everyone, including your customers has the access and power to write a public review of what they think about your business, the answer would have to be a resounding “Yes”. Opinions, reviews, commentary, whatever you want to call it matter very much.

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Top 5 Reasons You Should Consider Outsourced Marketing Efforts

So many businesses find themselves in the expensive position of hiring an internal marketing team member only to realize that their knowledge is limited, specialized and narrow. This scenario has played out in organizations across the board and business savvy executives are realizing the solution is Full or Partial Outsourced Marketing.

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What’s the Purpose of a Website?

When discussing a pending web project or kicking off the discovery phase of a new website development effort it’s important to clearly understand the purpose your site will serve.

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2016 Focus

I subscribe to Chris Brogan’s emails and I’m almost always entertained with something that challenges the way I think and act. Something that pushes me to pause the daily grind and allow glimpses of the bigger picture to come into focus. For that, I am very appreciative!

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Does Getting Socially Verified Build Brand Growth?

According to trending thoughts on the subject, getting verified on sites like Facebook, Twitter, Instagram, etc. is a giant step in the direction of company brand growth. But, is that elusive little blue check mark really worth the effort? A lot of people seem to think so.

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​8 Social Media Rules for Maintaining a Digital Relationship with Consumers

As a member of Generation Y, society & businesses assume that I’m on my phone constantly and am a social media guru. This stereotype couldn’t be further from the truth. I have never had the latest SmartPhone or iPhone, didn’t know what Facebook actually was until I went to college, and more recently; I’m still a little foggy about Instagram & Snapchat. However, I don’t think I’m alone. Whether it’s a big corporation that’s been around for a long time, or a small business that doesn’t have the resources to hire a social media person, social media is still a mysterious beast to conquer. And even though it hasn’t been around long, it is an evolving phenomenon that can be overwhelming and confusing.
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