Witmer Group Marketing Blog

How To Use Instagram As A Marketing Tool

It’s not surprising that businesses around the world use social networking as a marketing tool. Facebook, Twitter or Instagram have the power to spread the word and to make a brand more famous, generating interaction with customers.

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The Exceptional Client: Are You One of Them?

In my colorful career adventuresthroughouth the years, I’ve had the opportunity to work with a few truly exceptional clients. Not surprisingly, they each shared certain favorable characteristics that served to make our business relationship a mutual success.

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When Teams Collide, Send for the Glue that Mends: Strong Leadership

It’s easy to give lip service to the need for strong leadership, but the hard work it takes to build a truly strong leadership base is much more difficult. Companies large and small confront situations daily that put their business at risk because teams of people are at odds. The scenario becomes a game of ‘What’s My Agenda?’ without a central purpose.

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