Witmer Group Marketing Blog

If you want new leads and more conversions, you must use landing pages.

Far too much time is spent in so-called communication, dancing around the real core of many topics or issues. Imagine how much easier it would be if we simply cut to the chase and tell one another what we really think about … a concept, headline, content, campaign, marketing strategy.

Working with a smaller digital marketing agency has tangible advantages over larger agencies where you (the client) often get lost in the scramble. And if you’re really fortunate, you’ll work with digital marketing people who are also fluent in technospeak. Let’s face it, there’s a lot to take in on a daily basis and still find time to do your job: conversion rate (CR), cost per lead (CPL), traffic sources, click through rate (CTR), bounce rate, return on investment (ROI), cost to acquire a customer (CAC), key performance indicator (KPI), link building, keywords, SEO, SEM, and the list goes on.

Way back when, before social media, Search engines and email ruled the day, we relied on employee referral programs to connect, network, share, like and such. I remember a print campaign concept I created for one client that gave me pause when I recalled it recently.

Social Media – I’ve never seen another marketing medium like it.

Hearing is not listening. Don’t make the mistake of confusing the two. Hearing is a passive action that occurs with or without your consent. Listening requires a conscious choice that demands your attention and concentration.

It’s that time of year when I pause to reflect on what has been and what I want to happen in the coming year. It is an exercise I strongly recommend to all and one that I know I should do more frequently than once a year. Quarterly seems like a good idea.