Witmer Group Marketing Blog

Working with a smaller digital marketing agency has tangible advantages over larger agencies where you (the client) often get lost in the scramble. And if you’re really fortunate, you’ll work with digital marketing people who are also fluent in technospeak. Let’s face it, there’s a lot to take in on a daily basis and still find time to do your job: conversion rate (CR), cost per lead (CPL), traffic sources, click through rate (CTR), bounce rate, return on investment (ROI), cost to acquire a customer (CAC), key performance indicator (KPI), link building, keywords, SEO, SEM, and the list goes on.

Way back when, before social media, Search engines and email ruled the day, we relied on employee referral programs to connect, network, share, like and such. I remember a print campaign concept I created for one client that gave me pause when I recalled it recently.

Social Media – I’ve never seen another marketing medium like it.

Hearing is not listening. Don’t make the mistake of confusing the two. Hearing is a passive action that occurs with or without your consent. Listening requires a conscious choice that demands your attention and concentration.

It’s that time of year when I pause to reflect on what has been and what I want to happen in the coming year. It is an exercise I strongly recommend to all and one that I know I should do more frequently than once a year. Quarterly seems like a good idea.

I recently read that goals are more likely to be realized if you set the deadline for the same month, or at least the same year. The idea was that it’s better to set goals on Jan 1 versus at the end of Dec – some kind of research has proven this to be true.

Recently, I’ve been listening to podcasts while I do other mindless tasks like laundry. And, I stumbled across an episode of This American Life, called “Except that One Thing”, that has stuck with me. The premise of the episode is: what if something was just as it should be, perfect even, except for that one thing. In the story, the examples were a blind date that was dreamy – except that he was a warlord, and the heartbreaking tale of a family man who gets picked up for jail time he never served more than a decade later.

No doubt, you have already mapped out your marketing plan for 2015. But on the off chance that you have not, here are some important, high-level tips that align with a successful rollout for the coming year.