Witmer Group Marketing Blog

I recently had the opportunity to attend Toyota’s Power of Exchange event. An event where they demonstrated (not just stated) their commitment to supplier diversity.

The obvious answer is no, you really don’t have an option. That is, if you expect to compete in a world where 93 percent of B2B marketers rely on content marketing to generate new business. And, yes, your blog is a major chunk of your content marketing strategy. You might even say it’s your home base at the center of your content marketing strategy.

I have to admit, I love New Year’s.  A chance to start over, to begin again, to stop doing something that tore you down, or begin something that will enable you to live more positively. This year is no different.  And I think that this next year will be awesome!

Addison, Texas January 27, 2015 Witmer Group, a dynamic, Dallas-based online marketing company, recently announced its sponsorship of Financial Executives International (FEI) Dallas Chapter. Actively involved in community initiatives, Witmer Group will contribute strategic, innovative online marketing expertise toward the advancement of the FEI brand in the Dallas Metroplex Region and beyond.

Don’t believe it if someone tells you a marketing idea can easily go viral. And even more so, forget about it going viral for free. The truth is there is almost always an investment involved to make something go viral.

Since the 4^th quarter of 2014, our team has been aggressively focused on setting goals within social media for ourselves and for our clients. Actually re-aligning the goals would be a more accurate description of our focus.

They’re soggy and sink to the bottom of the bowl – fast. Nobody sets out to deliberately crush their brand, but it can happen so easily if you don’t stay on task. To keep your brand crisp, fresh with vitality no matter what the challenge – NEVER relax your branding efforts. It’s an evolving, unified process that never stops.

This was a serious question posed to me by a well-intentioned person whom I like, after I explained what I do for work – digital marketing. The question stopped me in my tracks, something that doesn’t happen too often.

Large, medium or small, if you’re in business, then you’re likely all too aware of the importance of social media in your online social marketing strategy. But which is best for your business?

When it comes to measuring social media effectiveness, you can look at “likes” “followers” and even blog traffic, but is that really the best way to know how your business is faring out in the big bad digital universe? More and more, domain authority is proving its prominence as a way to measure effectiveness of online activity.