Witmer Group Marketing Blog

Too Old for Social Media Marketing?

This was a serious question posed to me by a well-intentioned person whom I like, after I explained what I do for work – digital marketing. The question stopped me in my tracks, something that doesn’t happen too often.

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Master of your Domain: What is Domain Authority and Why Should You Care?

When it comes to measuring social media effectiveness, you can look at “likes” “followers” and even blog traffic, but is that really the best way to know how your business is faring out in the big bad digital universe? More and more, domain authority is proving its prominence as a way to measure effectiveness of online activity.

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Twitter Hacks for the Business Owner

There are lots of great things to do on Twitter. Keeping up with the sporting events, seeing what the buzz is with influencers in your industry, and even making fun of idiotic celebrities during award functions. But, chances are, if you clicked on this article, you’ve probably already got the swing of those activities.

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How to Reach International Success Online

Given the term “international”, one might dream of taking a long sabbatical to visit unseen destinations all around the world. Cruising to a far off tropical paradise, flying off to ancient civilizations, going on a safari in a wild jungle, hiking across Europe — the possibilities are endless. Today we can circumnavigate the globe in a matter of minutes with nothing more than a wireless connection and our favorite hand-held device. For businesses, “international” usually means something entirely different.

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Do You Need Landing Pages?

The answer is “Of Course You Need Landing Pages” if you want to generate leads, sales and motivate people to take action. There are various traffic sources you can tie with your Landing Page such as these more popularly used tools.

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