Witmer Group Marketing Blog

Given the term “international”, one might dream of taking a long sabbatical to visit unseen destinations all around the world. Cruising to a far off tropical paradise, flying off to ancient civilizations, going on a safari in a wild jungle, hiking across Europe — the possibilities are endless. Today we can circumnavigate the globe in a matter of minutes with nothing more than a wireless connection and our favorite hand-held device. For businesses, “international” usually means something entirely different.

Traveling for work is hard. Soy sauce on your last clean shirt with three days to go, a hotel room right next to the ice machine, and don’t even get me started on airport security.

The answer is “Of Course You Need Landing Pages” if you want to generate leads, sales and motivate people to take action. There are various traffic sources you can tie with your Landing Page such as these more popularly used tools.

There are many ways to get your content out, and even for it to reap the benefits you are hoping for. But here are 3 things your content must do to succeed.

COMPEL

I still get asked this a lot. In fact, it’s very common for smaller business owners and not that uncommon for mid-size businesses. I blame this on the slight shift that happened when some businesses thought you could drop traditional advertising and just have a website. It’s not enough.

In today’s world, it’s quite common for people to note how fast things are moving, how many things in their life are competing for their attention and how difficult it is to stay focused on one thing for any relevant amount of time. Everyone pretty much agrees at this point that a single focus on a specific task will yield the best result in the end.

June 12, 2014 – Dallas, Texas. Kristina Witmer, Managing Director of Witmer Group, will discuss, “Connections and Marketing Yourself in a Social Media and Digital World” on June 16th.

Over the last year I’ve become an avid Twitter user. It’s become my number 1 social tool for finding out information, sharing new articles and also finding out who are the real influencers in my space – online marketing.

Stories are the glue that makes ideas, memories, choices, motivations and decisions stick in our mind. Stories are the reason that instantaneous images pop into your head and direct your actions. Stories are timeless and reiterated from one generation to another.

Imagine walking up to a stranger on the street and engaging him with your well-rehearsed elevator speech about your product. He listens at first, rather stunned, then turns and simply walks away. That scenario is what you’re doing if you try to hard sell your content marketing, peppering it with self-promotion.