June 12, 2014 – Dallas, Texas. Kristina Witmer, Managing Director of Witmer Group, will discuss, “Connections and Marketing Yourself in a Social Media and Digital World” on June 16th.
Over the last year I’ve become an avid Twitter user. It’s become my number 1 social tool for finding out information, sharing new articles and also finding out who are the real influencers in my space – online marketing.
Stories are the glue that makes ideas, memories, choices, motivations and decisions stick in our mind. Stories are the reason that instantaneous images pop into your head and direct your actions. Stories are timeless and reiterated from one generation to another.
Imagine walking up to a stranger on the street and engaging him with your well-rehearsed elevator speech about your product. He listens at first, rather stunned, then turns and simply walks away. That scenario is what you’re doing if you try to hard sell your content marketing, peppering it with self-promotion.
Kristina Witmer, Managing Director of Witmer Group and Emily Mantooth, Account Manager at Witmer Group had a wonderful time presenting LinkedIn for Business Marketing techniques at this mornings The Platinum Circle breakfast event.
I recently spoke to an audience about the basics and ‘must haves’ of LinkedIn networking and personal branding. My focus was targeted on how an individual can enhance their own professional brand efforts as well as their job hunting and networking efforts.
Poor Alice in Wonderland. She fell down the rabbit hole and it took her days to get out. Not to mention tea parties with weird dudes, a croquet match with a nasty queen and a few conversations with a creepy cat. As a business owner you don’t have time to fall down the rabbit hole of social media, getting all tangled up in conversations and activities that don’t directly support your business. You could spend all day reading Buzzfeed lists, looking at Pinterest ideas or even congratulating people on their LinkedIn accomplishments, but none of that is gonna really do much for your business.
Remember way back when? That was about 30 years ago when content (social and otherwise) was disseminated very differently than it is now. Before the Internet, anything digital, social media, brand campaigns, email and websites, your choices for building your brand and refining your content were television ads, print ads and radio ads; and your social networks were personal Tupperware parties, Avon get-togethers or Amway, among others.
There are a lot of technical facets to location based marketing, aka Geomarketing. But the fact is that the technology exists and it’s growing rapidly in sophistication and availability. The bottom line is that it’s very possible to know where an individual is and serve up an ad based on external factors.