Witmer Group Marketing Blog

There are many ways to get your content out, and even for it to reap the benefits you are hoping for. But here are 3 things your content must do to succeed.

COMPEL

I still get asked this a lot. In fact, it’s very common for smaller business owners and not that uncommon for mid-size businesses. I blame this on the slight shift that happened when some businesses thought you could drop traditional advertising and just have a website. It’s not enough.

In today’s world, it’s quite common for people to note how fast things are moving, how many things in their life are competing for their attention and how difficult it is to stay focused on one thing for any relevant amount of time. Everyone pretty much agrees at this point that a single focus on a specific task will yield the best result in the end.

June 12, 2014 – Dallas, Texas. Kristina Witmer, Managing Director of Witmer Group, will discuss, “Connections and Marketing Yourself in a Social Media and Digital World” on June 16th.

Over the last year I’ve become an avid Twitter user. It’s become my number 1 social tool for finding out information, sharing new articles and also finding out who are the real influencers in my space – online marketing.

Stories are the glue that makes ideas, memories, choices, motivations and decisions stick in our mind. Stories are the reason that instantaneous images pop into your head and direct your actions. Stories are timeless and reiterated from one generation to another.

Imagine walking up to a stranger on the street and engaging him with your well-rehearsed elevator speech about your product. He listens at first, rather stunned, then turns and simply walks away. That scenario is what you’re doing if you try to hard sell your content marketing, peppering it with self-promotion.

Kristina Witmer, Managing Director of Witmer Group and Emily Mantooth, Account Manager at Witmer Group had a wonderful time presenting LinkedIn for Business Marketing techniques at this mornings The Platinum Circle breakfast event.

I recently spoke to an audience about the basics and ‘must haves’ of LinkedIn networking and personal branding. My focus was targeted on how an individual can enhance their own professional brand efforts as well as their job hunting and networking efforts.