Capturing. Holding. Influencing.
What does it take to get people’s attention? These days, a lot. With so much data flying around vying for the notice of potential customers, buyers, and members, what does it take to stand out – to capture the attention of your target audience and hold on to it long enough for the message to soak in and influence their decision making?
Recently someone gave me a box of assorted canned goods. They were all in good condition, none were expired, but unfortunately the wrappers had been removed. From all of them. We spent the next few weeks playing “guess what we’re having for dinner!” as we would open one can at a time and work them into our meal for the evening.