Media Plans are Like Blueprints for Your Marketing Campaigns
Don’t waste your marketing budget on random campaigns that have no strategy or end result.
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Content Marketing (6)
What is Search Engine Optimization—and Why Do I Need It?
Search Engine Optimization (SEO) is a strategy that allows your business website to rank higher in the organic search results for various keywords that your target demographic is searching for. The higher your website ranks in the search results, the more free traffic that will come to your website.
Strategizing Like an Expert Content Marketer: Top Tips for 2020
The gist of content marketing is easy to understand: producing content in your area of expertise that informs the reader rather than pushing a hard sell. It’s a cornerstone of a variety of digital marketing strategies from SEO to social media. To put it into action for your business, though, where do you start? For a content marketer, planning is often the hardest part of the process. Taking the time to develop a strategy instead of jumping in and producing any content you want is the key to getting strong results. If you’re struggling through that planning stage, try these tips.
5 Tips to Brainstorm the Perfect Blog Post Idea
Coming up with unique and exciting blog post topics is a challenge for many people. Even for professional content marketers, trying to figure out precisely what to write about often takes as much time as it does to write the blog post itself.
5 Social Media Habits You Need to Immediately STOP!
Nearly every business nowadays has one or more social media accounts that they post to regularly. Whether it’s Instagram, Twitter, or Facebook, social media has the reach and power to grow both a business and its sales—if you do it right.
#hashtags: A Sign of the Times
You’ll find that without hashtags, you’ll have less success getting your message across or capturing the attention of your target audience. Twitter started it, now hashtags are a given on any social media platform. But there are a few tips to follow if you want hashtags to work well for you.
Focused Subject Lines Open More Doors
Do you ever wonder if sending emails, whether to subscribers or prospective customers, really does any good at all? It can be frustrating when you put so much effort into an email campaign and get little results.
Quality Content Builds Trust, Relevance and Authority
Powerful, quality content will give you more of the traffic you seek, so loosen your hold on the old rules and get friendly with the new ones. To deliver relevant, newsworthy content means getting to know your target market better; how to leverage your offering to the right audience.
Your Content May Be Good, But Will It Help?
Your content can be airtight and brilliant, written with the aplomb of a literary genius and still miss the point. In other words, will your content help the reader with information they want and can use, a solution they need, or simply guide them to a smart next step?
Capturing. Holding. Influencing.
What does it take to get people’s attention? These days, a lot. With so much data flying around vying for the notice of potential customers, buyers, and members, what does it take to stand out – to capture the attention of your target audience and hold on to it long enough for the message to soak in and influence their decision making?