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You’ve probably heard a thing or two on the news about Artificial Intelligence (AI) and its ability to write content—like a term paper, college essay, or even a blog post for a website.
The new year is upon us, and that means it’s time to audit your marketing plan. Which ones worked best over the past 12 months? Which ones performed poorer than expected?
As we head into the new year, many marketing leaders expect the next twelve months to present several unique challenges. A possible upcoming recession, an uncertain labor market, and keeping up with the latest trends are just a few things that could complicate efforts to market your business in 2023.
Content marketing can help your business reach your intended audience by promoting authentic and valuable content — that solves their pain points and instills a sense of trust in your brand.
Just because you posted your content once is no assurance that everyone has seen it. Repurposing content gives your message new legs and puts it front of new eyes.
Regularly adding content to your business website has a two-fold benefit. It can help your website rank for valuable keywords in the organic search results, for starters. Google tends to favor a regularly updated website versus one with stale, old content.
Buyer personas go beyond identifying customers as mere data points to understanding human behaviors that motivate buying decisions.
